GOVX Partners with Speedway Motorsports to Offer Discounts to Military and First Responders

GOVX and Speedway Motorsports Announce New Partnership

In an exciting development for motorsport fans and those who serve the nation, Speedway Motorsports and GOVX have officially partnered to offer exclusive race ticket deals for military and first responders. This multi-year agreement expands GOVX's commitment to providing affordable opportunities to enjoy races at Speedway Motorsports venues across the country.

Starting with the much-anticipated Pennzoil 400 NASCAR race weekend at Las Vegas Motor Speedway from March 14-16, 2025, GOVX members will enjoy significant savings on race tickets. This program is designed to honor and appreciate the service of military members, emergency personnel, and first responders by making thrilling NASCAR events more accessible.

This partnership builds on GOVX's recent announcement as an Official Partner of NASCAR, marking a significant step in enhancing discounts through their Miltix program. The Miltix initiative allows active and former military personnel to secure race tickets at NASCAR venues, achieving savings of up to 15% throughout the racing season.

Moreover, this special pricing will not only apply to NASCAR events but also to upcoming NHRA races at Speedway Motorsports tracks, amplifying the benefits for those who are part of this community. Mike Burch, Speedway Motorsports' chief operating officer, spoke highly of this collaboration, emphasizing the company's gratitude for the dedication of these heroes. “Through this partnership, we honor their commitment by making our motorsports events more affordable,” he remarked.

Alan Cole, CEO of GOVX, expressed his enthusiasm about the program, highlighting the electrifying moments that Speedway Motorsports has brought to fans over decades. “We are privileged to strengthen our existing partnerships and provide greater access to exciting NASCAR and NHRA events. It is all about creating memorable experiences for those who serve our communities and country,” he stated.

In addition to providing ticket savings, the partnership will be heavily promoted via various channels. GOVX.com will feature dedicated promotions, and attendees will see GOVX branding prominently displayed at tracks around the nation during the racing season. This robust marketing strategy aims to raise awareness and engagement within the GOVX community.

GOVX has proven to be a valuable ally for military service members and first responders by offering discounts on more than 1,000 trusted brands through their e-commerce platform. Moreover, they are committed to supporting the community through their GOVX Gives Back initiative, which has contributed over $1.8 million to organizations that serve military and first responders. GOVX CEO Alan Cole reiterates the company’s mission: "Our goal is to ensure that those who serve are recognized and rewarded for their contributions through real value and discounts."

Speedway Motorsports stands out as a leading promoter of motorsports entertainment in the United States, managing a sprawling portfolio of major racing venues including Atlanta Motor Speedway, Bristol Motor Speedway, and Charlotte Motor Speedway, among others. This partnership signifies an evolving landscape in which brands are increasingly recognizing the contributions of veterans, military personnel, and first responders through collective actions and collaborations.

As the racing season kicks off, both Speedway Motorsports and GOVX request all eligible service members and first responders to take advantage of these unique opportunities to share thrilling experiences with their loved ones amidst the roaring competition and camaraderie of motorsport events. With the excitement building ahead of the Pennzoil 400, fans won’t want to miss out on this fantastic opportunity to cheer on their favorite drivers while making memories that will last a lifetime.

For more information on GOVX and to view available discounts, visit GOVX.com.

Stay tuned for the thrilling NASCAR season ahead and support those who dedicate their lives to serving and protecting our communities.