BIG Suika Bar Launch
2026-04-23 01:56:49

Summer Joy with the New BIG Suika Bar by Lotte Launching on April 27, 2026

Experience Summer with the New BIG Suika Bar!



As the summer season draws near, ice cream lovers rejoice! One of the most anticipated treats of the season is back, and it promises to bring memories of summer days filled with fun and flavor. Lotte, a household name in the confectionery industry, is set to launch their beloved BIG Suika Bar on April 27, 2026.

This iconic ice cream bar has been a cherished staple in Japan for over 30 years, and it is known for encapsulating the joy of summer in its refreshing taste. Just like its namesake fruit, the BIG Suika Bar offers an exhilarating experience that combines crunch and creamy goodness. The chocolate-coated puff filling mimics the delightful texture of the watermelon seeds, adding a unique twist to the classic ice treat.

A Treat That Invokes Summer Nostalgia



The visual appeal of the BIG Suika Bar is as striking as its flavor. The bright red portion signifies the sweet and juicy flesh of the watermelon, while the vibrant green section symbolizes the crisp and refreshing rind. Each bite takes you on a nostalgic journey, reminiscent of summer picnics and beach outings, where watermelon is a must-have.

Lotte has truly outdone itself by capturing the essence of this seasonal fruit in a fun and innovative way. Whether you’re lounging at the beach, enjoying a day at the park, or simply cooling down at home, the BIG Suika Bar is the perfect companion for your sunny escapades. With its appealing design and delightful texture, it is sure to be a hit among both children and adults alike.

Product Details at a Glance



  • - Product Name: BIG Suika Bar
  • - Release Date: April 27, 2026
  • - Availability: Nationwide in Japan
  • - Type: Frozen confectionery
  • - Volume: 120ml
  • - Retail Price: 140 yen (including tax)

To celebrate the new release, Lotte has also designed three different packaging styles inspired by summer, to enhance the excitement of purchasing this delightful treat. Each package reflects the joy and warmth of the season, making it an appealing grab from the freezer aisle.

Why You Shouldn’t Miss Out



If you’re a fan of unique flavor combinations and enjoy experimenting with seasonal favorites, the BIG Suika Bar is a must-try this summer. It stands out not just for its taste but also for its eye-catching presentation, making it an excellent choice for social media moments during your summer outings.

This summer, indulge in the refreshing flavors of the BIG Suika Bar and bring home a piece of nostalgia that’s sure to delight. Don’t forget to mark the date - April 27, 2026 - and treat yourself to this delightful summer staple from Lotte!

For more information on this exciting new product, visit Lotte's Official Site.


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Topics Consumer Products & Retail)

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