#Japan #Tokyo #LGBTQ+ Inclusion #Panasonic Connect #Pride Action30

Pride Action30: Driving LGBTQ+ Inclusion in 2024

In a continued effort to promote LGBTQ+ inclusion, the project Pride Action30 is making significant strides this year. With 65 companies participating, an increase of over threefold compared to last year’s efforts, this initiative aims to highlight 30 actionable items that businesses and individuals can adopt during Pride Month.

Launched in collaboration with Panasonic Connect, Pride Action30 operates under the umbrella of Pride House Tokyo, a project uniting various organizations, individuals, and businesses to foster an inclusive environment for the LGBTQ+ community and other minorities. This collective effort aims to create a society where all individuals can comfortably express their identities and find support at their workplaces.

During June, which is designated as Pride Month, the project encourages participating organizations to promote understanding and support for LGBTQ+ rights through daily actions. The idea is to utilize small, immediate changes that, when adopted broadly, can lead to significant cultural shifts within workplaces.

The project officially commenced with the launch of a newspaper advertisement on June 1, 2025, featuring the 30 suggested actions, which were also shared on a dedicated website to reach a wider audience. The aim is not just to highlight these initiatives but to encourage businesses and the general public to participate actively in promoting LGBTQ+ rights and inclusion.

In its second year, Pride Action30 has seen robust participation from a diverse range of organizations, including 15 paid partners and 48 unpaid partners. This broad coalition reflects a growing recognition among companies of the importance of human rights and inclusivity in the workplace. The participation guide emphasizes, "As a company that values human rights, we encourage your participation,” conveying the message that now is a crucial time for Japan to continue these efforts despite global challenges against LGBTQ+ rights.

The response from businesses has been overwhelmingly positive, indicating a shared commitment to fostering an environment where LGBTQ+ individuals can feel secure and accepted. The collective action taken by businesses is paving the way for a more supportive work environment where everyone can thrive without fear of discrimination. This project reinforces the idea that even minor steps can lead to substantial advancements in creating safe and accepting workplaces for all.

The ideology behind Pride Action30 is based on the belief that if companies vocalize their support for LGBTQ + rights, it can create a ripple effect leading to wider societal acceptance and understanding. This year's participation surge gives a sense of hope that the awareness surrounding human rights issues is expanding, even in the face of challenging social climates.

As the project continues, it’s essential to maintain momentum by engaging with diverse stakeholders and fostering an atmosphere of mutual learning and encouragement. Pride House Tokyo and Panasonic Connect are committed to pushing forward with collaborative efforts that focus on creating sustainable changes for the benefit of society.

Summary of Pride Action30 Project

To learn more about the actions being promoted and the partners involved, visit the official project site: Pride Action30 Special Site.

Organizers:

• - Pride House Tokyo (Non-Profit Organization)
• - Panasonic Connect Co., Ltd.

Participating Paid Partners (in no particular order):

• - RGA Japan
• - EY Japan
• - LVMH Moët Hennessy Louis Vuitton Japan
• - Kindrill Japan
• - Sunny Side Up Inc.
• - JTB Corporation
• - Cisco Systems
• - Shiseido Company, Limited
• - Dip Corporation
• - Nikkei Inc.
• - NetApp
• - Persol Tempstaff
• - Hotel Groove Shinjuku
• - Learning Cycle, Inc.
• - Renesas Electronics Corporation

Participating Unpaid Partners (in no particular order):

• - Freelance Corporation
• - i-net Corporation
• - Linklaters Foreign Law Joint Enterprise
• - BAMIRI Co., Ltd.
• - Resona Holdings
• - Persol Career
• - Tokio Marine & Nichido Fire Insurance
• - T. Rowe Price Japan
• - Manpower Group
• - Morinaga Milk Industry
• - TIS Inc.
• - Cimic Group
• - Renaissance
• - Toko Takada
• - MS AD Insurance Group Holdings
• - JFE Engineering
• - Japan Airlines
• - Fujitsu
• - Talentbook
• - Meiji
• - Nikko Asset Management
• - Tanabe Mitsubishi Pharma
• - Kirin Holdings
• - Randstad
• - Moody's
• - Oisix ra daichi
• - WDI JAPAN
• - Sports X
• - AC Fukushima United
• - Tokyu Land Corporation
• - L’Oreal Japan
• - NTT
• - Mitsubishi Chemical
• - Itochi Corporation
• - Panasonic Operational Excellence
• - ANA Holdings
• - Mitsui Sumitomo Trust Panasonic Finance
• - Japan Tobacco
• - Dai Nippon Printing
• - Phone Appli
• - Okinawa Times
• - Pola
• - Ryukyu Shimpo
• - Accenture
• - Mitsubishi Materials
• - Mitsubishi UFJ Financial Group

About Pride House Tokyo

Pride House Tokyo serves as a collaborative project addressing LGBTQ+ and other sexual minorities, born out of the Tokyo 2020 Olympics. The aim is to establish a hospitality space sharing key information and various events centered around diversity.
More about Pride House Tokyo

About Panasonic Connect

Panasonic Connect was established on April 1, 2022, to guide the future of B2B solutions within the Panasonic Group. With approximately 28,200 employees globally, the company places emphasis on sustainability and the well-being of each individual, fostering an inclusive corporate culture that thrives on diversity, equity, and inclusion.
More about Panasonic Connect