L'Oréal Paris Celebrates Two Decades of Women of Worth Honorees

L'Oréal Paris Marks Twenty Years of Empowering Women

On October 14, 2025, L'Oréal Paris USA celebrated a significant milestone: the 20th anniversary of its Women of Worth initiative. This program, which has empowered 200 outstanding women over the years and provided millions of dollars in funding, continues to inspire a new generation with its powerful message—'Because You're Worth It.'

The 2025 celebration introduced ten new honorees who exemplify leadership, service, and innovation, all while driving transformative change in their communities via their respective non-profit organizations. Notable L'Oréal Paris spokespeople Eva Longoria, Helen Mirren, and Aja Naomi King joined in honoring these exceptional women, amplifying their missions through exclusive content shared across platforms.

Each honoree will receive a grant of $25,000, mentorship, and increased visibility through L'Oréal’s channels, including social media. Since its inception in 2005, Women of Worth has evolved into a nationwide movement, recognizing women tackling various issues such as health, education, mental wellness, and environmental justice. The initiative has not only provided financial support but also mentorship opportunities and national media exposure, ultimately helping these nonprofit leaders expand their impact significantly.

Laura Branik, President of L'Oréal Paris USA, affirmed the program's core principle, stating, "Two decades later, Women of Worth continues to embody the spirit of our iconic tagline, 'Because You're Worth It.' We honor women's contributions, support their visions, and elevate their courage to effectuate real world change."

This year’s honorees are:

- Amy Bowers Cordalis from Ashland, Oregon: Co-Founder and Executive Director of Ridges to Riffles Indigenous Conservation Group, focusing on the protection and restoration of Indigenous land and resources.
- Dr. Anita Ravi, MD from New York, New York: Founder of PurpLE Health Foundation, innovating care for survivors of gender-based violence.
- Cristina Rodriguez from Miami, Florida: Co-Founder of MindMelody, using music for joy and connection with older adults and youth with special needs.
- Gloria Umanah from Atlanta, Georgia: Founder of Hope Booth, providing evidence-based mental health support round the clock.
- Keely Cat-Wells from Los Angeles, California: Founder of Making Space, empowering disabled professionals in their career pursuits.
- Lynne B Hughes from Richmond, Virginia: CEO of Comfort Zone Camp, offering bereavement camps for children in grief.
- Mizpah Brown-Rich from Fremont, California: Co-Founder of Joshua’s Gift, promoting inclusion for families affected by autism.
- Olivia Zhang from McLean, Virginia: Founder of Cancer Kids First, supporting pediatric cancer patients through community efforts.
- Sloane Davidson from Pittsburgh, Pennsylvania: CEO of Hello Neighbor, focusing on mentorship and resettlement for refugees.
- Yasmine Arrington Brooks from Washington, D.C.: Founder of ScholarCHIPS, providing scholarships and support for children of incarcerated parents.

Eva Longoria, reflecting on her involvement with the Women of Worth program, shared, "Being part of this family for 20 years has been extraordinary. This initiative has created a legacy of impact, showing that every act of kindness matters."

Helen Mirren echoed this sentiment, emphasizing that the program highlights women's courage and commitment. Aja Naomi King, also involved as a judge for this year's honorees, remarked on the resilience and compassion exhibited by the women she interviewed.

As Women of Worth embarks on its third decade, L'Oréal Paris invites everyone to celebrate these honorees and their remarkable legacies. For more details, visit WomenOfWorth.com and join in supporting the next 20 years of impact.

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