Chery Aims for 1 Million Vehicle Sales with HIMLA Launch at Shanghai Auto Show

Chery Aims for 1 Million Sales with New HIMLA SUV

On April 23, during the Shanghai Auto Show, Chery announced a bold global strategy titled “Navigating Towards the Future.” This plan aims to achieve an impressive milestone of one million vehicle sales over the next two years. As part of this undertaking, Chery introduced the new HIMLA SUV, marking its first entry into the multi-scenario, off-road vehicle segment.

Chery has cultivated a strong reputation with nearly 3,000 dealerships across 97 countries, garnering recognition from both international and national media outlets. The brand is committed to its core values centered around safety and family orientation while emphasizing the importance of hybrid technology alongside a push for localized operations.

With a strong focus on innovation, Chery is determined to become a global technology leader in the automotive space. The company showcased the Chery Super Hybrid (CSH) line-up at the event, featuring models such as the TIGGO7 CSH, TIGGO8 CSH, and the flagship TIGGO9 CSH. These vehicles have demonstrated exceptional endurance and fuel efficiency capabilities, setting impressive records in their respective categories.

For instance, the TIGGO9 CSH and ARRIZO8 CSH achieved a remarkable driving range of over 1,400 kilometers, with fuel consumption as low as 4.2 liters per 100 kilometers. Chery also underlined its family-focused approach by launching safety initiatives like “Mission Impossible” and “Boundless Living,” which aim to provide superior mobility experiences for families worldwide.

In 2024, Chery reported global sales figures of 640,000 units, cementing the TIGGO7 as the best-selling vehicle in the A-SUV category. The brand has also made a successful foray into the European market, leveraging a global R&D network comprising eight research centers, ten production bases, and regional component hubs. Chery adheres to its principle of “In somewhere, For somewhere,” tailoring its products to meet local market demands while reinforcing its global strategy.

Continuing its expansion into new segments, the HIMLA pickup truck was unveiled, featuring off-road capabilities and flexibility across different usage scenarios. Named after the Himalayas, the HIMLA series boasts a variety of propulsion systems, including gasoline, diesel, and new energy options. This strategic introduction aims to elevate the pickup segment into a more premium offering focused on passenger transport, further diversifying Chery's global product portfolio.

Additionally, Chery showcased its advancements in artificial intelligence through projects such as the AiMOGA robot and a robotic dog. These innovations offer a glimpse into the company’s ambitious vision for the future of mobility. With its strong family-centered positioning, global R&D capabilities, and diverse product strategy, Chery is charting a clear course toward a dynamic future, potentially setting a turning point in its competition with the world's leading automakers.

In conclusion, the unveiling of the HIMLA at the Shanghai Auto Show signifies Chery's deep commitment to its future goals, marking a critical moment in its journey to achieve one million vehicle sales globally. The brand’s continuous push towards technological innovation and customer-focused solutions could reshape the automotive landscape in the years to come.