Las Vegas Raiders Announce Multi-Year Partnership with Victory Live for Enhanced Data and Analytics

Las Vegas Raiders Partner with Victory Live

The Las Vegas Raiders have officially announced a multi-year partnership with Victory Live, a leading technology company specializing in ticketing and analytics for live events. This collaboration sees Victory Live designated as the Raiders' Official Data and Analytics Partner, a move aimed at enhancing the team's operational capabilities through advanced insights and analytics.

Jonathan Martinez, the Raiders' VP of Revenue Planning and Analytics, expressed excitement about this new collaboration. He emphasized that Victory Live's significant expertise in ticketing data will be invaluable, aligning perfectly with the Raiders' commitment to integrating technology into their business operations. “We are proud to welcome Victory Live to the Raiders family of partners,” said Martinez, underscoring the team’s commitment to leveraging technology to optimize operations.

Through this partnership, Victory Live will provide the Raiders with sophisticated data analytics that will bolster their business intelligence. This support will not only streamline decision-making processes but also assist in strategic planning, ultimately enhancing the overall fan experience. The synergy between the two entities is expected to reflect positively on the Raiders as they continue to grow their brand.

In addition to data and analytics services, the partnership guarantees substantial brand visibility for Victory Live across an array of Raiders platforms. The partnership includes prominent advertising placements, reaching fans through LED signage inside Allegiant Stadium and digital integrations across Raiders' media channels. Furthermore, Victory Live will gain exposure via rotating ads on the I-15 highway marquee, as well as broadcast placements during the Raiders' television programming, including popular shows like The Silver and Black Show and Raiders Roundtable.

Travis Underwood, Senior Vice President of Partnerships at Victory Live, shared his enthusiasm about the collaboration, commenting on the Raiders' prestigious reputation in global sports. He noted, “The Raiders are one of the most recognized and respected brands in global sports, with a fan base that extends well beyond the United States. We are proud to bring our technology and expertise to support their operation and help advance the analytics that drive the Raiders' business.”

Victory Live, founded in 2021 by Sam Soni, has rapidly established itself as a leader in the sports and entertainment event management sector. Its signature platform, Victory Live One, stands out due to its capacity to manage millions of tickets for live events, ranging from sports to concerts to theater productions. The platform’s extensive reach and efficiency have made it an essential tool for event rightsholders and professional ticket resellers.

This partnership marks a significant stride for both the Raiders and Victory Live as they work together to set new standards in data-powered decision-making within the sports industry. Through this innovative partnership, fans can expect enhanced engagement and a richer experience as the Raiders harness Victory Live's advanced analytics capabilities.

For more information about Victory Live and its offerings, visit www.victorylive.com.