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Omnicom Media Group Dominates Cannes 2025

In a remarkable showcase of creativity and innovation, Omnicom Media Group (OMG) emerged as the most awarded media holding company at the 2025 Cannes Lions International Festival of Creativity. Collectively, OMG secured an impressive total of 83 Lions, which comprises 15 gold awards and two Grand Prix honors. This achievement not only emphasizes OMG's standing in the media landscape but also sets a new benchmark for excellence.

Recognized Excellence in Media

Among the proud recipients, the agency OMD was recognized as the "Media Network of the Year," a title it has brilliantly attained for the third time since 2022. PHD, another agency under the OMG umbrella, clinched a commendable third place in the same category. Such accolades not only reflect the exceptional work and strategies employed by these agencies but also reaffirm their commitment to pushing the boundaries of media excellence.

George Manas, CEO of OMD, expressed his sentiments regarding this recognition, stating, "Winning Media Network of the Year is always an honor – but even more so in a marketplace where media excellence also means data, CRM, content, creator, experience, and commerce excellence." This underscores the multifaceted approach required to succeed in today's dynamic media environment.

Groundbreaking Partnerships

The achievements of OMG at Cannes did not solely hinge on awards but also highlighted the agency's strategic partnerships that were unveiled during the festival. Over the course of four days, OMG revealed eight pioneering partnerships with renowned networks, platforms, and retail giants. These collaborations aim to enhance the effectiveness of live content, conversations, and commerce. Some noteworthy collaborations include programmatic bidding on high-attention moments during live sports broadcasts on Disney and Sky Sports, linking influencers to consumer purchases through Walmart's platforms, and leveraging Amazon's marketing cloud during prime events like Thursday Night Football.

Moreover, the partnership with Meta emphasizes enhancing influencer discovery, thereby amplifying the reach and effectiveness of creators' live content. Another significant collaboration with PayPal is set to revolutionize inventory curation based on transaction data, while the alliance with Google aims to empower brands in executing all-live strategies across YouTube livestreams.

A Culture of Performance and Innovation

Commenting on the overall takeaway from the festival, Florian Adamski, CEO of OMG, emphasized the importance of a high-performance culture within the organization. He remarked, "OMG's success at Cannes or any of the leading international award shows is the result of a singular focus on meeting an agency's core responsibility to clients, creating the best possible consumer response." This highlights how creativity fuels innovation within OMG, ultimately leading to successful outcomes for clients.

Transformational Experiences

As a pioneering entity in the media services sector, Omnicom Media Group is not solely about awards; it focuses on delivering transformational experiences for consumers, clients, and talents. Backed by their Omni marketing orchestration system, OMG unites best-in-class capabilities to provide agencies like OMD, PHD, and Hearts & Science with enhanced consumer experiences, proactive client interactions, and rewarding opportunities for over 26,000 professionals serving elite brands around the world.

In conclusion, Omnicom Media Group’s impressive performance at Cannes 2025 stands as a testament to its innovative spirit and strategic foresight in the media domain. By embracing collaboration and excellence, OMG has positioned itself not just as a leader in awards, but as a trendsetter in the evolving landscape of media services.