Rainstorm Direct: A New Chapter Begins in Media Innovation for MMSI's 40th Anniversary

Rainstorm Direct: A Bold New Identity Marking 40 Years of Innovation

MMSI, a recognized leader in the direct response television (DRTV) and connected TV (CTV) media buying sector, has officially rebranded as Rainstorm Direct. This change comes as part of the company’s celebration of its 40th anniversary, representing decades of commitment to delivering swift and impactful growth through performance-driven media and creative strategies for various brands.

Founded in 1985, MMSI has solidified itself as a powerhouse in the DRTV and CTV industry, becoming one of the largest buyers of guaranteed-performance TV media in the United States. Over the years, the agency has catered mainly to direct-to-consumer (DTC) brands seeking to elevate their reach by mixing traditional linear TV with digital video avenues.

In the past fiscal year, Rainstorm Direct demonstrated remarkable growth, achieving a 28% increase in billings year-over-year. This impressive expansion also marks an average growth rate of 16% annually over the last five years—a testament to the company’s adaptability in a dynamic media landscape.

The rebranding is not merely a cosmetic change; it symbolizes Rainstorm Direct's evolution and vision for the future. According to Kaila Vallee, Executive Vice President of Rainstorm Direct, “This rebrand is more than a new name—it reflects our journey and our ambitious outlook. For 40 years, we’ve been driving sales and building brands efficiently through a specialized approach enabled by our enduring media partnerships, proprietary technologies, and a nuanced understanding of a complex media world.”

In conjunction with the rebranding, the agency has introduced a fresh logo, vibrant visuals, and a revamped website showcasing its innovative and energetic spirit. All designed elements aim to resonate with their renewed mission while honoring the legacy upon which the company was built.

The strategic shift to Rainstorm Direct also aligns with the agency's broadened service offerings, which now encompass guaranteed CPM and outcome-based opportunities including phone calls, leads, orders, and website visits. This evolution allows Rainstorm Direct to cater to the needs of brands seeking to navigate the complexities of modern advertising with effective solutions.

With a vast repository of experience, Rainstorm Direct specializes in both DRTV and CTV as proven and cost-effective means for brands to capture wide audiences and translate their investments into significant leads and sales. The agency’s diverse clientele—ranging from industry innovators like Lume, ClearCaptions, DealDash, and USAA—benefit from their expertise tailored towards leveraging television as a powerful communication platform.

As Rainstorm Direct embarks on this new journey, it remains committed to fostering innovation and helping brands achieve transformative growth. For more information, clients and partners alike can visit their website at rainstormdirect.com or connect with them on LinkedIn.

This rebrand not only honors Rainstorm Direct's rich history but also ushers in a future filled with potential and bold aspirations—a guiding light for brands seeking impactful media solutions in an ever-evolving digital landscape.