Metaverse Tourism in Japan
2025-09-24 09:41:45

Japan's First Metaverse Tourism Project Brings Edo Era to Fortnite

Japan's First Metaverse Project: EdoVerse



The gaming world is set to meet historical tourism in an innovative new project called 'EdoVerse.' Launched by GamingV, a pioneering company based in Chiba, this initiative aims to produce Japan's first e-sports metaverse tourism experience utilizing the globally popular game Fortnite. With over 500 million active players, Fortnite will serve as the platform for recreating Edo-period landscapes from the North Kanto Four Cities: Sakura City, Narita City, Sawara (Katori City), and Choshi City. The goal is to generate new tourism demands among the younger generations while helping revitalize the local economy.

Background: Connecting the Youth with Local Heritage


Despite the cultural richness and historical importance of the North Kanto Four Cities, traditional tourism has not effectively reached younger audiences, primarily appealing to those in their 40s and 50s. Recognizing this gap, GamingV decided to employ the powerful platform of Fortnite to bridge this divide. By merging e-sports and metaverse elements with cultural heritage, the project aims to stimulate interest in history and culture, enticing younger audiences into real-world visits through engaging digital experiences.

Main Features of 'EdoVerse'


1. An Immersive Time-Travel Experience


Participants in 'EdoVerse' will discover a thoroughly recreated virtual space representing the Edo period of the four cities. Players will take on the role of a traveler from the Edo era, embarking on an action-packed journey where they can enjoy parkour and engage with various historical landmarks while completing tasks. The project includes the possibility of restoring past constructions, such as the former Sakura Castle, which no longer exists in reality.

2. Nationwide E-Sports Tournaments


'EdoVerse' will also host e-sports competitions in a time attack format that can be participated in both online and offline. The online tournament will welcome participants from all over Japan, with top players earning invitations to an offline event in 2026 where they can compete alongside local children. The offline championship will offer prizes featuring local specialties, blending competitive gaming with regional culture in a vibrant community setting.

3. Connecting Digital and Real


To foster a seamless connection between the metaverse experience and actual tourism, 'EdoVerse' will incorporate unique systems. Limited-time promotional codes will be available at local cultural sites, allowing visitors to unlock special items within the game. Moreover, gamers who complete missions will receive discount coupons for participating local shops, enhancing the interaction between digital rewards and real-world benefits.

Additionally, a 'creator experience' will engage local junior high school children in 3D modeling of regional specialties, producing objects like Sakura City’s 'Kura Roku Mochi'. These creations will then be placed into the metaverse, fostering attachment to their community while also providing advanced digital education opportunities.

Future Aspirations


The experience will kick off in its first year, with plans for further expansions of the metaverse and the establishment of school and corporate e-sports competitions. The goal is long-term sustainable community revitalization through engaging tourism programs that benefit both the local economy and cultural preservation.

Project Overview


  • - Project Name: EdoVerse: Digital Journey Through North Kanto Four Cities
  • - Organizer: GamingV
  • - Collaboration: North Kanto Four Cities Heritage Utilization Council, Equo Inc., etc.
  • - Target Areas: Chiba Prefecture - Sakura, Narita, Katori, Choshi
  • - Platform: Fortnite

Upcoming Events


The project will showcase its groundbreaking tourism experience at the 'Tourism EXPO Japan' taking place on September 26-27, where visitors can explore the virtual reconstruction of historical sites from the Edo period. Additionally, it will be featured at the 'Japan Heritage Festival' on October 25-26.

GamingV's vision of merging e-sports with Japanese culture through initiatives like 'EdoVerse' aims to encourage Z generations to engage with history through an exciting and interactive platform!

About GamingV


GamingV is not only dedicated to operating the e-sports team 'VAMOS,' but it is also committed to leveraging the metaverse for regional revitalization. With an impressive following of 28,000 across social media, 'VAMOS' has multiple top-tier achievements in e-sports competitions across Asia. By fostering collaborations beyond gaming and aiming to educate future individuals for societal engagement, GamingV's mission emphasizes e-sports as a significant part of Japanese culture.

For more information, visit their website or their official X account.


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Topics Entertainment & Media)

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