Subaru Collaborates with ASPCA for Rescue Effect Campaign This October

Subaru Partners with ASPCA for a Noble Cause

In a remarkable show of support for animal welfare, Subaru of America, Inc. has joined forces with the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) for the Rescue Effect campaign, coinciding with Adopt a Shelter Dog Month this October. This initiative aims to inspire the public to adopt or foster pets, helping alleviate the burden on animal shelters across the nation.

Launched on August 1, the Rescue Effect campaign has seen participation from over 600 shelters and rescues across the United States. This collaborative effort seeks to attract more adopters, ultimately reducing the time that dogs and cats spend waiting for loving homes. Through their Subaru Loves Pets® initiative, more than 630 Subaru retailers have committed over $3.1 million in funding to local animal shelters, aimed at covering vital costs such as veterinary care and adoption preparation. This financial support is crucial, especially when considering the staggering number of pets that enter shelters each year.

As of 2024, nearly six million dogs and cats were taken in by shelters and rescues, highlighting the pressing need for more community involvement in adoption and fostering. For those unable to adopt, fostering provides a temporary solution that significantly eases the strain on shelter resources. Every time someone chooses to adopt, they not only change a pet's life but also enable shelters to assist additional animals in need.

Christa Chadwick, vice president of shelter services for the ASPCA, expressed gratitude for Subaru's unwavering support, stating, "Subaru and its local retailers are helping bring the ASPCA's Rescue Effect campaign to life by supporting shelters and improving the lives of animals in need across the country. Together, we're creating a lifesaving impact that extends far beyond a single adoption."

The ASPCA has invested $2 million in grant funding to over 100 participating shelters within this campaign. These funds are designed to help waive adoption fees and provide operational support, ensuring that more animals are given the opportunity to find their forever homes. In addition, the national campaign includes video advertisements across digital and social media platforms, raising awareness about the significance of pet adoption.

Alongside their direct support, the ASPCA plans to allocate an additional $2.5 million in grants to improve outcomes for animals and enhance access to care for non-profit and municipal shelters. These funds are meant to support various proposals from shelters that align with improving animal welfare and ensuring that all pets have access to essential services.

For anyone interested in participating in this remarkable initiative, Subaru encourages the community to check their local shelters and engage with the #TheRescueEffect on social media. This digital engagement not only spreads awareness but also invites others to consider the joys of pet adoption.

There’s a diverse range of pets available for adoption, from puppies to senior dogs, each with unique personalities waiting to be discovered. Subaru's campaign is to remind everyone that every adoption makes a difference, giving a second chance to an animal in need.

The ASPCA has been a pioneer in animal welfare since its establishment in 1866, focusing on preventing cruelty to animals and advocating for their rights. Together with Subaru, they are striving to create a ripple effect of compassion and responsibility towards our furry friends.

For more details on how to get involved with the Rescue Effect campaign, to find a participating shelter, or to learn more about the ASPCA, visit aspca.org/therescueeffect. Let's all join this vital mission to make a difference—one pet at a time.