#Japan #Tokyo #community support #CAMPFIRE #Roadside Stations

CAMPFIRE and Roadside Stations Collaboration: A New Era of Community Revitalization

In a groundbreaking initiative, CAMPFIRE, Japan’s largest crowdfunding platform, has teamed up with the National Roadside Station Association. This partnership aims to transform roadside stations across the country into vibrant hubs for nurturing local industries. Launching this project just in time for the upcoming ‘Roadside Station Day’ on April 22, 2026, the two organizations have unveiled a special crowdfunding page to support this venture.

The Evolution of Roadside Stations

Roadside stations are evolving with the support of Japan's Ministry of Land, Infrastructure, Transport and Tourism. Transitioning from mere rest stops and information centers (Stage 1) to destinations in their own right (Stage 2), these stations are now stepping into a pivotal role in fostering regional development (Stage 3). This transition is driven by integrating CAMPFIRE's expertise in storytelling and community engagement with the steadfast local dedication represented by roadside stations.

With a network of 1,231 roadside stations as of December 2025, the collaboration aims to redefine traditional direct sales, positioning these stations as essential facilities for cultivating local industries and supporting regional challenges.

Objectives of the Initiative

The crowdfunding model will leverage stories from creators and local producers to garner support from a national audience. This initiative will help sustain the growth of local industries by introducing the approach to roadside stations across Japan. Participating stations will search for hidden gems, from local delicacies to traditional crafts, heightening awareness and encouraging pre-launch engagement with fans nationwide. Educational workshops and events will promote understanding of crowdfunding among producers and local governments, aiming for broader national implications.

Initial Projects Introduced

The first wave of projects includes:
1. Minami Echizen Sankaichi Station in Fukui Prefecture is launching a unique sake set that connects the traditions of the Yamasho 4 breweries with the younger generation. Supporters can enjoy rare sake and local delicacies at the station.
- Support here
2. Kashima Station in Saga Prefecture is working on producing local hidden sake to preserve the traditional white-wall townscape, encouraging support through unique experiences tied to the area's natural beauty.
- Support here
3. Shinshu Oshibakogen Station in Nagano Prefecture aims to pass on the centuries-old tradition of ‘Otawaku Beans’ by securing support for this gastronomic heritage. Supporters will be rewarded with specially crafted sweets.
- Coming Soon

Voices from the Leadership

Naoki Kawashima, Executive Director of the National Roadside Station Association

“Our country is rich with diverse resources—sake, confections, meat, and more. By utilizing untapped local treasures, we aim to support businesses through crowdfunding initiatives led by roadside stations as community champions.”

Makoto Nakajima, CEO of CAMPFIRE

“This collaboration allows roadside stations to evolve into vital support for local industries. Our mission is to connect unknown local treasures and artisan skills with audiences nationwide, enhancing regional recognition and value.”

Celebration of ‘Roadside Station Day’

‘Roadside Station Day’ was established in 2020 to celebrate the first registration of 103 roadside stations on April 22, 1993. Following its recognition, the week of April 22-28 has been designated ‘Roadside Station Week’, coinciding with the peak tourist season.

About National Roadside Station Association

The National Roadside Station Association was formed to facilitate information exchange and collaboration among roadside stations with the goal of enhancing local promotion and user services.

• - Established: May 13, 2019
• - Location: Koto City, Tokyo
• - More Info

About CAMPFIRE

Founded in 2011, CAMPFIRE operates Japan's largest crowdfunding platform, enabling individuals, creators, and organizations to connect and thrive together.

• - CEO: Makoto Nakajima
• - Location: Shibuya, Tokyo
• - More Info

For Inquiries

For partnerships, please contact:

• - National Roadside Station Association: Contact Page
• - CAMPFIRE: Contact Page