Discover ÉTRE Facial Salon: Tailored Skincare for Every Day in Tokyo

A New Beginning in Skincare: ÉTRE Facial Salon Opens in Tokyo

Located in the vibrant district of Shiba, Tokyo, the ÉTRE Facial Salon is set to launch in late August 2026, with its grand opening on September 1. This brand-new salon is the brainchild of DREAM PONY Co., Ltd., led by CEO Toki Ichinose. Anticipation is building as the team looks forward to welcoming clients seeking personalized facial treatments.

A Space for Deep Skin Care

At ÉTRE, the philosophy is simple: true skin transformation requires a deep understanding of each individual’s needs. As a salon exclusively dedicated to facial treatments, ÉTRE emphasizes the importance of addressing the skin’s condition on a daily basis.

Our skin changes with the seasons, health, and lifestyle choices, making it paramount to pay attention to its unique requirements. What may have been vibrant one day could appear dull the next. With the expertise of a specialized facial salon like ÉTRE, we can closely monitor and cater to the delicate shifts in your skin’s appearance. We aim to subtly enhance your skin’s natural beauty, revealing its full potential.

Various skin concerns—from pigmentation, dullness, dryness, and lack of firmness to enlarged pores—are understood to vary not only between individuals but also throughout one’s life. To meet these diverse needs, ÉTRE offers a wide range of facial treatments that focus on developing lasting beauty rather than quick fixes.

Embracing Your True Self

The name "ÉTRE" derives from French, meaning "to be" or "exist." This embodies the idea that beauty isn’t about conforming to societal standards but rather about helping individuals feel authentically themselves and discovering self-acceptance.

At ÉTRE, we encourage clients to appreciate their inherent charm rather than filling in perceived gaps. We believe that concerns about blemishes or sagging skin should be viewed as signals from the skin rather than imperfections. Our goal is to nurture each individual’s unique beauty, creating a customized experience for every visitor.

A Commitment to Consistent Care

Facial treatments are often not about immediate results but rather the gradual nurturing of one’s skin over time. This foundational approach to beauty stresses the importance of continuity in skincare routine. At ÉTRE, clients will find their personal skincare specialists who will tailor treatments to suit their skin's condition day by day.

Clients aren't required to repeat their skincare history with each visit; instead, the establishing of a relationship with their skincare provider helps advance the continuity of care. This ease of access promotes a sustained and effective beautifying journey.

Diverse Treatment Menu

ÉTRE is proud to offer a diverse array of facial treatments tailored to various skin concerns:

- Pigmentation Care Facial – For a luminous complexion (70 mins) ¥22,000
- Anti-Aging Facial – To improve skin tone and elasticity (70 mins) ¥22,000
- Pore Refinement Facial – For refined pores and radiance (60 mins) ¥19,000
- Hydration Glow Facial – To combat dryness and revive radiance (60 mins) ¥19,000
- Brightening Facial – For an even-toned and brightened complexion (60 mins) ¥19,000
- Custom Facial (90 mins) – Pick from five treatments based on daily skin needs (¥25,000)
- Custom Facial + Decollete Care (110 mins) – Including care for the neck area (¥30,000)
- Anti-Aging + Decollete Care (90 mins) – Targeting both face and neck (¥27,000)

Each treatment is crafted to reflect individual skin conditions and preferences, allowing clients to select their desired experience.

Honoring Client Feelings

As expressed by CEO Toki Ichinose, *"Liré embodies a philosophy of crafting a unique salon experience reflective of our clients' personalities. ÉTRE is an extension of this ethos, focusing on skincare that evolves with our clients over time. Beauty is not competitive; it’s about enabling every person to feel entirely themselves—in their most authentic form. We invite residents of Mita and Tamachi to experience this journey with us."

With its modern and inviting environment, ÉTRE Facial Salon promises to be a cherished destination for those looking to enhance their natural radiance and embrace their skin’s story in the heart of Tokyo.

Salon Details

- Name: ÉTRE Facial Salon
- Location: 1F, 4-12-4 Shiba, Minato-ku, Tokyo, 108-0014
- Access: A 3-minute walk from Mita Station and a 7-minute walk from Tamachi Station
- Opening Date: September 1, 2026 (Tentative)

For reservations, clients can book via Hot Pepper Beauty, Instagram, or official LINE.