Creator Television Partners with MADCOOL Media to Revolutionize Culturally Enriching Content Production

Creator Television® and MADCOOL Media: A Strategic Alliance for Diverse Storytelling

In recent news, Sabio Holdings has announced an exciting partnership between its platform Creator Television® (also known as Creator TV) and MADCOOL Media, a forward-thinking content studio based in New York. This collaboration marks a pivotal moment in the television industry, aiming to cultivate a rich tapestry of original content that resonates with diverse audiences.

Expanding Creative Horizons

The partnership is set to produce both scripted and unscripted series, spanning various genres, but with a particular emphasis on comedy and entertainment. As both entities champion diverse creators, they dedicate themselves to telling bold narratives that mirror the multiplicity of human experiences. As Charlie Ibarra, Co-Founder and Head of Content at Creator Television, stated, “We’re excited to partner with MADCOOL Media, who shares the same passion for elevating diverse creator voices.”

This collaboration not only enhances the creative resources available to these storytellers but also aims to enhance the value proposition for advertisers through culturally relevant content.

A Commitment to Representation

This partnership aligns with the broader mission of both companies to increase representation in the television landscape. In a time when diverse viewpoints are essential for societal reflection, Creator TV and MADCOOL Media are poised to become pioneers in this evolving media ecosystem. The original series produced will be accessible through multiple platforms—Xumo Play, Amazon Fire TV Channels, Sling Freestream, Plex, and LiveTVx—catering to an extensive audience of over 65 million viewers globally.

Jennifer Turner, the Founder and CEO of MADCOOL Media, noted the importance of this kind of partnership, saying, “Creator Television is leading the way in this next phase of media, providing a platform for diverse storytelling.”

Creator Television’s Vision

Creator Television is not merely a streaming service; it's a revolutionary platform that merges the dynamic and engaging nature of social media storytelling with traditional television formats. By prioritizing programming led by well-known social media stars—such as Uncle Roger and Jenny Lorenzo—Creator TV is on a mission to enhance representation in the entertainment industry. The platform seeks to highlight creators who reflect the modern-day sociocultural landscape, ensuring that different voices are heard and celebrated.

Since launching its first ad-supported free streaming channel in January 2025, followed by collaborations with major distribution platforms, Creator TV aims to reshape how storytelling is perceived in the visual media realm.

MADCOOL Media’s Approach

MADCOOL Media operates at the innovative intersection of traditional and digital media, working to empower creators with the necessary resources to produce engaging content. Founded by industry veteran Dr. Jennifer Turner, this studio embraces a strategy that not only aligns creators with audiences but also aids advertisers in reaching those often dispersed viewers. By collaborating with various creators, MADCOOL Media leverages its resources to construct narratives that captivate and resonate with diverse audiences.

The Future of Content Creation

As both Creator Television and MADCOOL Media embark on this expedition to enrich television's narrative fabric, they reflect a growing recognition of the importance of inclusivity in content creation. Their strategic alliance presents a promising opportunity for creators to share their compelling stories with a wider audience, ensuring that every voice has its place in the media landscape.

This partnership is a fundamental step towards developing media content that not only entertains but also educates, connects, and transforms societal dialogues. As the industry shifts, it will be exciting to see how this collaboration influences the future of television and contributes to a more inclusive representation in storytelling.

For additional details about Creator Television and the new partnership, visit creatortelevision.com and madcoolcompany.com/media.