#China #Shanghai #Chery #HIMLA

Chery's HIMLA Series Makes Waves at Shanghai Auto Show 2025

On April 23, 2025, Chery officially debuted its HIMLA series of pickup trucks at the Shanghai Auto Show. This launch signifies a pivotal moment in the automaker's global strategy, aimed at reshaping the traditional pickup truck market. In an environment highlighted by a growing interest in pickup vehicles worldwide, HIMLA embodies Chery's ambition to not only compete but lead within this sector by offering a comprehensive range of products, embracing energy transition, and leveraging intelligent technology.

During the unveiling, Zhu Shaodong, Chery International's Deputy General Manager, emphasized the brand's commitment to originality, asserting that Chery remains a top choice for family-oriented customers. He outlined the strategic vision behind HIMLA, claiming, "HIMLA dominates the terrain, helping every user achieve their dream of mobility."

The drive for globalization goes beyond mere market expansion; it necessitates a keen insight into industry trends. As consumer preferences shift from trucks being primarily utilitarian to serving dual purposes of work and lifestyle, HIMLA showcases Chery's technological expertise in redefining global mobility. Drawing upon nearly three decades of technical experience, Chery is poised to enhance its position as a pioneer in three crucial components of next-generation electric vehicles (NEVs) and smart connectivity, which will transform the global pickup market's value chain.

The name "HIMLA" draws inspiration from the reverence for mountaintops and the spirit of conquest, embodying the bold yet practical values of its users. As a cornerstone of Chery's global strategy, HIMLA encompasses an extensive range from compact to medium and full-sized pickups, featuring a variety of powertrains including gasoline, diesel, and full-electric options. This versatility caters to diverse needs, from commercial utility vehicles to family transport and off-road adventures. In essence, HIMLA symbolizes a crucial milestone in Chery's global strategy while pushing the evolution of pickups toward premium passenger vehicles through innovative energy solutions and advanced technology.

The introduction of HIMLA is not merely a technological ambition for Chery in the pickup truck segment; it marks a transformative moment in the global pickup landscape. Fueled by Chery's innovation, HIMLA accelerates the evolution of this market toward four significant trends: passenger-oriented design, intelligence, premiumization, and the adoption of new energy sources. For consumers around the globe, HIMLA presents a cost-effective and tailored pickup solution for every scenario.

The HIMLA series is more than just a product launch; it is a bold statement of Chery's readiness to meet the future of transportation head-on, ensuring it remains a formidable player in the ever-competitive automotive landscape. With this launch, Chery not only showcases its latest vehicle lineup but also sets new standards in the pickup market, appealing to both traditional and evolving consumer preferences.

Conclusion

The HIMLA series reflects Chery's deep understanding of market dynamics and consumer needs, positioning the brand for continued success in the years to come. As the automotive industry pivots towards smarter, more efficient vehicles, HIMLA stands ready to lead the charge in the pickup segment, reinforcing Chery's status as a significant player in global automotive innovation.