Primis and Absolute Sports Join Forces to Revolutionize Video Discovery in Sports Media

Primis Partners with Absolute Sports for Enhanced Video Discovery

In a significant development for the digital sports media landscape, Primis, renowned for its innovative video discovery platform, has entered into an exclusive partnership with Absolute Sports. This collaboration is pivotal, as it aims to enrich the video experiences across Absolute Sports' extensive network of websites, including the popular Sportskeeda.com.

Absolute Sports boasts a formidable presence with over 80 million monthly users spanning across more than 150 countries. With this partnership, Primis’ online video player will be seamlessly integrated throughout Absolute Sports' platforms. This integration features a lightweight video player technology designed to provide a non-intrusive viewing experience. The focus on creating a contextual environment allows users to engage with original video content without disrupting their reading journey. It facilitates a smooth transition from one article to another, promoting an immersive and engaging content discovery process.

Umesh Sharma, the Business Head of Ad Operations at Absolute Sports, shared his enthusiasm about this collaboration, stating, "At Absolute Sports, we view Primis as a true strategic partner, a company that shares our passion for innovation and audience-first solutions. This partnership strengthens our commitment to delivering impactful and engaging experiences while unlocking new monetization opportunities for our ecosystem."

The partnership also opens the door to advanced capabilities including contextual targeting, seamless demand integrations, and real-time performance analytics. These features are designed to maximize the potential of Absolute Sports' advertising inventory, enabling advertisers to engage effectively with a dedicated and highly interactive audience.

In remarks reflecting a shared vision, Matan Agi, Director of Business Development at Primis, expressed his excitement about the partnership: "We’ve had the pleasure of knowing the incredible team at Absolute Sports for several years, and I’m thrilled at the prospect of officially joining forces. Primis is proud to support Absolute Sports on their strategic growth journey and to play a key role in helping them scale with confidence."

This strategic collaboration underscores not only the commitment to elevating user experiences but also the potential for substantial growth in digital advertising revenue for both parties. As the landscape of sports media continues to evolve with ever-increasing competition and audience expectations, partnerships like this one are essential for ensuring content remains captivating and monetarily viable.

With Primis and Absolute Sports working together, the future of video discovery in the digital sports media arena looks promising, paving the way for greater engagement and expanded revenue channels for advertisers.

For more insights about this exciting partnership, you can visit Primis' official website.