#Japan #Tokyo #RPG Games #Nintendo Switch #LINE Research

Insights from LINE Research on Gaming Trends

LINE Yahoo, through its influential research platform LINE Research, has recently shed light on the gaming habits of Japanese households. By leveraging a vast panel of over 7 million active participants, this survey provides invaluable insights into the gaming preferences among various demographics.

Gaming Console Preferences

The survey results indicate that just over 40% of respondents engage with gaming consoles at home. Notably, Nintendo Switch emerged as the leading choice, with 30% of the population reporting its usage. Other popular consoles included the PlayStation series, the Nintendo DS series, and the Wii series, each garnering around 10% usage.

Demographic analysis reveals that the Nintendo Switch reigns supreme across all age categories, particularly among the younger generation, with 60% of teenagers indicating they use this console. Additionally, about 20-30% of the younger demographic also use the Nintendo DS series. Interestingly, the PlayStation series shows a higher preference among males compared to females, especially in the 10-30 age bracket, where usage exceeds 25%.

Game Genre Preferences

When it comes to favorite game genres, Role Playing Games (RPGs) top the list, with nearly 40% of players in Japan preferring them. Following closely are Action Games at around 35%, with genres like Party Games, Adventure Games, and Puzzle Games trailing at approximately 20% each.

The stark gender differences in genre preferences are particularly noteworthy. For men, RPGs and Action Games dominate, while women prefer Party and Table Games alongside RPGs. Action Games, Sports Games, and Shooting Games attract a predominantly male audience, whereas Party Games and Puzzle Games are favored by females.

Among younger audiences aged 10-20, the inclination towards Action Games increases significantly, dethroning RPGs in popularity within this segment. Males in their teens and twenties are particularly drawn to Action, Adventure, and Shooting Games, while females display a pronounced preference for Sandbox and Rhythm Games.

Notably, those aged 30 and above favor RPGs, with a staggering 50% of men in their 30s and 40s reporting them as their preferred genre. In contrast, Puzzle and Brain Training Games are particularly popular among women aged 40-60, with around 30-40% engagement.

Conclusion

This research highlights the evolving landscape of gaming preferences in Japan, emphasizing the Nintendo Switch's predominance and the diverse interests across different age groups and genders. LINE Research continues to provide valuable insights into consumer behavior, assisting businesses in targeting their strategies effectively in a dynamic market.

For more detailed results and graphs, you can visit the LINE Research site.

About LINE Research

LINE Research aims to maximize business and marketing potential through its state-of-the-art smartphone-based research platform. With 50% of its active panel aged between 10-29, it ensures comprehensive insights into the preferences of younger demographics. By employing push notifications for real-time responses and a mobile-friendly interface, LINE Research enables effective data collection for various market insights.

For those interested in quarterly trend surveys or past research reports, please visit: Research Report Request.