#Japan #Tokyo #BEAMS JAPAN #Toei Transportation #Kaseki Sider

Discover Tokyo's Unique Appeal with BEAMS JAPAN and Toei

In a unique collaboration bringing together culture and urban exploration, BEAMS JAPAN and Toei Transportation are all set to host an intriguing event titled "BEAMS JAPAN meets Toei". This campaign is scheduled to run from March 2 to March 23, 2024, aiming to promote the unique attractions along the Toei transportation lines.

Through this initiative, participants will have the opportunity to explore a digital stamp rally, visiting select shops along the Toei lines such as the vibrant "Toei-iro" store and various BEAMS JAPAN outlets. The digital stamp rally will not only invigorate your adventures but also rewards you with exclusive merchandise designed by popular illustrator Kaseki Sider, known for their engaging and vibrant art.

How to Join the Digital Stamp Rally

To participate in the digital stamp rally, follow these simple steps:
1. Download the Toei Transportation App: Available on Android and iOS.
2. Launch the App and Select ‘Stamp’: Once in the app, choose the stamp section.
3. Scan QR Codes: Spot the designated QR codes located at three rally points to collect stamps.
4. Check Your Progress: Access the Event Stamp tab to see the stamps you've acquired.
5. Claim Your Reward: By collecting all three stamps, reward yourself with a limited-edition sticker. Just a reminder, stamp data will not transfer during app changes or smartphone upgrades, so keep that in mind!

Rally Locations

There are three locations where participants can collect stamps:

• - BEAMS JAPAN Shibuya

Address: 1-2-3 Dogenzaka, Shibuya, Tokyo, 2nd Floor of Tokyu Plaza
Hours: 11:00 AM – 8:00 PM (Irregular Holidays)

• - BEAMS JAPAN Shinjuku

Address: 3-32-6 Shinjuku, Tokyo, B1F-5F
Hours: 11:00 AM – 8:00 PM (Irregular Holidays)

• - Toei-iro Select Shop

Location: NearCity’s Iidabashi Station A1/A2 Exit
Hours: Weekdays 8:00 AM – 8:00 PM, Saturdays 10:00 AM – 7:00 PM (Closed on Sundays and Holidays)

Exclusive Merchandise and More

As part of this delightful collaboration, exclusive merchandise featuring designs from illustrator Kaseki Sider will be available. The products include:

• - T-Shirts (¥6,600) in various sizes
• - Caps (¥6,600)
• - Sacoshes (¥4,950)
• - Pouches (¥2,640)
• - Pass Cases (¥1,540)
• - Reflectors (¥1,430)

Each item reflects a vibrant representation of the characters "Min-kuru" and "To-arun" from the campaign.

Additionally, special decorations will be displayed at rally locations, transforming the shops into immersive experiences showcasing the BEAMS JAPAN aesthetic. The Shinjuku store will also feature a photo booth, enabling fans to capture their memorable moments. Visiting Toei-iro and joining the stamp rally presents the perfect opportunity to enjoy shopping while exploring Tokyo.

An Initiative Benefiting the Community

This campaign highlights Toei Transportation's commitment to revitalizing the communities along its lines. By combining culture, shopping, and transportation, participants explore the seemingly hidden charms of Tokyo's urban fabric while supporting the local economy.

For more details on the event, merchandise, and special decorations, check the official page on BEAMS’ website.

Conclusion

Don’t miss out on this unique collaboration that not only showcases the best of both BEAMS JAPAN and Toei Transportation but also promises a delightful experience filled with art, fashion, and much more. Mark your calendars from March 2 to March 23, 2024, and get ready to explore! This event invites everyone to uncover the charm of Tokyo while enjoying exclusive offerings – we look forward to welcoming you to Toei-iro!