OpenWeb Welcomes Ali Mirian as Senior Vice President of Product to Drive Innovation
OpenWeb, the leading platform for community engagement, has made a significant move with the appointment of Ali Mirian as its new Senior Vice President of Product. This transition, as announced on October 15, 2025, marks a key development in OpenWeb’s strategy to promote product innovation and elevate user experience on the open internet.
Ali Mirian’s Background and Experience
With an extensive background exceeding 20 years in digital advertising, ad technology, and product innovation, Ali Mirian is poised to spearhead OpenWeb’s product roadmap. His most recent role was as Head of Product at Inmar Intelligence, leading product development in loyalty technology and retail media platforms specifically designed for large-scale national retailers. Mirian’s prior experience as Chief Product Officer at Collective Bias solidified his impact in the influencer marketing space, where he adeptly grew the network to include 40,000 influencers before its acquisition by Inmar.
Ali’s career journey also includes pivotal roles at IAC, where he managed advertising products across renowned platforms such as Ticketmaster and Evite, and his initial professional experience at 24/7 Real Media, where he oversaw ad serving and targeting, growing the company into a formidable competitor against Google DoubleClick.
Role at OpenWeb
As Mirian steps into his new role, he aims to enhance OpenWeb's product offerings through innovative solutions that focus on building strong, engaged communities. His leadership will concentrate on the vision and execution of multiple new features expected to launch over the next six to twelve months. According to OpenWeb CEO, Jim Daily, Mirian is recognized as a proven leader with a history of creating technology that not only strengthens business models but also fosters better interactions among users online. Daily emphasized the value Mirian brings to the company's goal of ensuring healthier online conversations and enriching publisher communities.
Mirian advocates for the notion that publishers need to shift their focus from simply driving traffic towards creating meaningful engagement and loyalty within their communities. He reflects on the crucial moment for publishers, expressing an eagerness to assist them in developing various vibrant communities without surrendering control to monopolistic platforms. His mission aligns closely with OpenWeb’s vision of enhancing the quality of online interaction across its partners and users.
Community Engagement and the Open Web Vision
OpenWeb’s commitment to initiating healthier discussions online is evident as it partners with a diverse array of brands. Currently, the company collaborates with over 5,000 premier publishers and caters to more than 150 million monthly active users. By building engaging platforms, OpenWeb seeks to enrich community interactions, emphasizing the importance of real value for both audiences and advertisers alike.
Through Mirian's leadership, the company hopes to unlock new opportunities for engagement and community building, forging deeper connections among users in the digital realm. As OpenWeb embarks on this promising journey under Mirian’s guidance, all eyes are on how these strategies will unfold, creating a thriving environment for publishers and their communities in the marketplace.
Founded in 2015, OpenWeb now operates with a commitment to transforming online conversations into robust community connections, backed by an esteemed group of investors including The New York Times and Samsung Next. As they set the stage for future developments, Mirian's innovative spirit is expected to drive the next wave of engaging interactions on the open web.
Ali Mirian’s Background and Experience
With an extensive background exceeding 20 years in digital advertising, ad technology, and product innovation, Ali Mirian is poised to spearhead OpenWeb’s product roadmap. His most recent role was as Head of Product at Inmar Intelligence, leading product development in loyalty technology and retail media platforms specifically designed for large-scale national retailers. Mirian’s prior experience as Chief Product Officer at Collective Bias solidified his impact in the influencer marketing space, where he adeptly grew the network to include 40,000 influencers before its acquisition by Inmar.
Ali’s career journey also includes pivotal roles at IAC, where he managed advertising products across renowned platforms such as Ticketmaster and Evite, and his initial professional experience at 24/7 Real Media, where he oversaw ad serving and targeting, growing the company into a formidable competitor against Google DoubleClick.
Role at OpenWeb
As Mirian steps into his new role, he aims to enhance OpenWeb's product offerings through innovative solutions that focus on building strong, engaged communities. His leadership will concentrate on the vision and execution of multiple new features expected to launch over the next six to twelve months. According to OpenWeb CEO, Jim Daily, Mirian is recognized as a proven leader with a history of creating technology that not only strengthens business models but also fosters better interactions among users online. Daily emphasized the value Mirian brings to the company's goal of ensuring healthier online conversations and enriching publisher communities.
Mirian advocates for the notion that publishers need to shift their focus from simply driving traffic towards creating meaningful engagement and loyalty within their communities. He reflects on the crucial moment for publishers, expressing an eagerness to assist them in developing various vibrant communities without surrendering control to monopolistic platforms. His mission aligns closely with OpenWeb’s vision of enhancing the quality of online interaction across its partners and users.
Community Engagement and the Open Web Vision
OpenWeb’s commitment to initiating healthier discussions online is evident as it partners with a diverse array of brands. Currently, the company collaborates with over 5,000 premier publishers and caters to more than 150 million monthly active users. By building engaging platforms, OpenWeb seeks to enrich community interactions, emphasizing the importance of real value for both audiences and advertisers alike.
Through Mirian's leadership, the company hopes to unlock new opportunities for engagement and community building, forging deeper connections among users in the digital realm. As OpenWeb embarks on this promising journey under Mirian’s guidance, all eyes are on how these strategies will unfold, creating a thriving environment for publishers and their communities in the marketplace.
Founded in 2015, OpenWeb now operates with a commitment to transforming online conversations into robust community connections, backed by an esteemed group of investors including The New York Times and Samsung Next. As they set the stage for future developments, Mirian's innovative spirit is expected to drive the next wave of engaging interactions on the open web.
Topics Entertainment & Media）
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