VIP Play, Inc. Appoints Dr. Robert Rippee as Interim CMO for Growth and Innovation

VIP Play, Inc. Welcomes Dr. Robert Rippee as Interim CMO

VIP Play, Inc., a rapidly growing mobile sports betting and interactive gaming company headquartered in Las Vegas, has made a significant leadership move by appointing Dr. Robert Rippee as their Interim Chief Marketing Officer (CMO). This strategic decision, announced on September 2, 2025, is seen as a pivotal step towards enhancing the company's growth trajectory and innovation within the competitive gaming landscape.

Dr. Rippee's Remarkable Profile

Dr. Rippee boasts an impressive background with decades of experience in gaming, marketing, and innovation. His passion for transforming gaming experiences and his deep understanding of consumer behavior place him in a prime position to drive VIP Play's strategic marketing initiatives. Having previously served as the Senior Vice President of Marketing at Las Vegas Sands Corporation, he was instrumental in spearheading global brand growth and fostering customer acquisition strategies that resulted in significant revenue increases.

His accomplishments extend into academia, where he has focused his research at the University of Nevada, Las Vegas (UNLV) on crucial topics such as gaming convergence and esports. His years of leadership at UNLV's Black Fire Innovation have equipped him with insights into advanced gaming technologies and consumer engagement strategies, which he can now leverage in his role at VIP Play.

Goals and Strategies for VIP Play

In welcoming Dr. Rippee, CEO Les Ottolenghi expressed optimism, stating, "His appointment signals to the market that VIP Play is not only competing but leading in the intersection of technology, gaming, and fan engagement." Dr. Rippee himself sees tremendous potential for VIP Play to emerge as a leader in innovative and customer-focused sports betting solutions.

His approach will likely involve an enhanced collaboration with UNLV's Black Fire Innovation. This partnership is meant to accelerate product development and bring forth experiences that enhance user engagement and loyalty while driving long-term revenue growth. Dr. Rippee elucidated how the model established at Black Fire will be crucial in shaping VIP Play's strategies, stating, "Using the model developed at UNLV's Black Fire Innovation, we will accelerate product development and deliver experiences that increase engagement, loyalty, and long-term revenue growth."

Strategic Benefits of the UNLV Partnership

The collaboration between VIP Play and higher education institutions, particularly UNLV, presents several strategic advantages:
1. Accelerated Product Development: By tapping into university resources, VIP Play can bring new betting and interactive gaming products to market more swiftly.
2. Access to Talent and Innovation: VIP Play will collaborate directly with university students, startups, and industry leaders, fostering a culture of innovation that can lead to ground-breaking ideas.
3. Enhanced Credibility: Aligning with reputable universities boosts investor confidence and positions VIP Play as a serious contender in the market.

Future Vision

With Dr. Rippee at the helm of marketing, VIP Play aims to not only strengthen its market position but also significantly enhance shareholder value. Investors are keenly observing how the new strategies will unfold and contribute to the company's overall growth. As the sports betting and interactive gaming industry continues to innovate and expand, Dr. Rippee's leadership could very well change the game for VIP Play.

VIP Play, Inc. operates its proprietary technology platform in Tennessee and holds an interim iGaming and mobile sports betting license in West Virginia. The company prides itself on delivering a modern sportsbook with unique offerings, ensuring a delightful and responsible gaming experience for its users.

For more information about VIP Play, Inc. and their recent developments, visit VIP Play's official website.