#Japan #XR Technology #Shinjuku #Rilakkuma #Odakyu Agency

Rilakkuma Takes Center Stage in New XR Experience

From November 12, 2025, Rilakkuma and his friends will leap out of the screens to dance, offering an immersive XR experience at the Shinjuku Southern Terrace Vision. Presented by Odakyu Agency in collaboration with San-X, the new content, titled "Fluffy Time," is a sequel and enhancement of the previous experience that debuted earlier in 2025.

The Launch of Fluffy Time

Odakyu Agency has been exploring innovative visual advertising through the integration of cutting-edge technology and media. Following the success of the first installment featuring Sumikko Gurashi, which leveraged XR technology to entertain thousands of passersby, Fluffy Time promises an upgraded experience focused on the beloved character Rilakkuma. This unique, interactive content aims to deepen engagement and create fresh connections with audiences.

For this new initiative, Rilakkuma will not just be a static visual but will come alive with dynamic dance performances, bringing an immersive experience that traditional Out Of Home (OOH) advertising has not offered before. Using advanced XR techniques, viewers will enjoy high visibility and interactive experiences, beautifully blending the physical environment with the animation on their screens.

Engaging Audiences with AR

Viewing Details:

• - Start Date: November 12, 2025, at 7:00 AM
• - Broadcast Hours: 7:00 AM to 11:00 PM

Interactive Experience:

On-Site AR Camera [Location Specific]

Visitors to the Shinjuku Southern Terrace can use their smartphones to view an exclusive AR dance performance of Rilakkuma. By aligning the AR camera with their surroundings, viewers can experience a blend of real-world and digital elements, providing an engaging audio-visual experience. Earphones are recommended for the best experience, and Android users can download a specific app for a seamless experience.

Anywhere AR Camera [Accessible Anytime]

The fun doesn't stop at the Southern Terrace. Fans can bring Rilakkuma into their everyday lives by activating the AR feature anywhere at home or outdoors, allowing interactions with the character in various settings. By scaling and moving the characters, users can create a personal bond with Rilakkuma, making the experience even cooler.

Enriching the Urban Environment

The collaboration with San-X is not just about entertainment but also aims to provide serene moments to busy urban dwellers. Through the soothing visuals that feature popular San-X characters, this initiative hopes to deliver a sense of calm amidst the hustle and bustle of city life. By elevating OOH advertising's public role, this project invites people to pause and enjoy moments of tranquility, reflected in the comforting presence of Rilakkuma.

Rilakkuma's Charm

Rilakkuma, a cuddly bear, has been winning hearts for years with his laid-back lifestyle, sharing space with his friends Korilakkuma and Kiiroitori in office worker Kaoru's home. His greatest joys are food and snacks, particularly hot cakes, omurice, pudding, and dango. Rilakkuma's charm lies in his simplistic pleasures, making him an icon of comfort.

Experience more:

For those curious about Rilakkuma's world, check out San-X's Rilakkuma Profile. Explore his adventures and charm further on Rilakkuma Goyururi Official Site.

Odakyu Agency continues to lead in innovative OOH advertising, combining XR and media for a next-generation advertising experience that doesn't just deliver messages but creates lasting impressions and fosters engagement. The Fluffy Time experience is expected to build on this legacy by offering another unique way to connect audiences with beloved characters.

Join us in November and step into the delightful world of Rilakkuma, where the digital and physical realms combine to create unforgettable moments for fans old and new!