#Japan #Tokyo #Chapters #MISSION ROMANTIC #Bookmark

Introduction to Chapters Bookstore

Chapters, a unique bookstore concept from MISSION ROMANTIC Inc., is redefining the way people connect through literature. Launched in 2019, it serves as a monthly subscription service that not only delivers curated books handpicked by bookstores and publishers but also facilitates romantic encounters through video chats. With the fall reading season upon us, Chapters has experienced a surge in activity, thanks to the introduction of a new feature—a 'Bookmark' or like function—that has reached a staggering 30,000 uses since its launch in June 2024.

Growth and Engagement

The implementation of the Bookmark feature allows users to express interest in others with just a click, enhancing the interactive experience. This simple yet effective addition has led to an unprecedented monthly participation of over 400 video chats, bringing together like-minded individuals ready to share their thoughts on selected literature. The ease of showing interest through minimal profile information fosters a casual atmosphere, making connections more organic.

In August alone, the number of bookmarks broke previous records with 4,000 engagements, demonstrating a growing demand for this unique way of meeting potential partners. What's more, reports indicate that couples frequently arise from these interactions, with three to five dating or marriage success stories each month, showcasing the effectiveness of Chapters as more than just a bookstore, but as a platform for relationship-building.

Redesigning for Connection

Aligned with the spirit of autumnal reading, Chapters recently unveiled a refreshed website design that visually resonates with its mission. The redesign centers on a terracotta color theme reminiscent of the classic book covers from its opening days while capturing the enchanting views of the evening sky—the most favorable time for its video chat events. This new look amplifies the essence of a bookstore where connections spark between bookshelves.

The current design is not only more aesthetic but also significantly enhances user experience, making it easier for customers to engage with the services offered. Customers can now look forward to this revitalized atmosphere as they explore books and build new relationships through interactive events.

Subscription Packages and Services

Chapters offers competitive subscription plans, including a monthly package priced at ¥2,530 and a three-month plan at ¥6,930. Each subscription includes:

• - One selected paperback book
• - Shipping costs
• - One Apéro ticket, redeemable for group video chat events
• - A complimentary Apéro request ticket for first-time subscribers
• - A new feature that allows access to previous selection lists—ideal for those keen on revisiting favorite reads.

These packages are designed with flexibility in mind, ensuring an enjoyable experience for all participants.

Media Spotlight

With rising popularity, Chapters will be showcased in an upcoming feature on TV Tokyo's 'Cranberg Palace' on October 2, 2025. CEO Moeno Morimoto will discuss the growth journey of the company and the distinctive strategies employed to engage an increasingly connected audience. As a business focused on nurturing romantic relationships through shared experiences in reading, Chapters stands apart from traditional dating applications by taking a slower, more thoughtful approach to matchmaking.

Conclusion and Future Goals

As the journey continues, Chapters remains committed to enhancing the literary experience by fostering meaningful relationships through books. With over 8,000 registered users, primarily consisting of intellectually curious urban singles in their 20s and 30s, Chapters is poised for further growth as it explores collaborative opportunities with companies that share the goal of expanding the reading community.

Chapters Bookstore is not just a place to get books; it's a platform where bonds are created—one story at a time. As we move forward, we remain dedicated to enriching the connections made through literature and ensuring that every user's experience is fulfilling and enjoyable. Join us today at Chapters and discover the magic that awaits.