Sundial Media Partners with Creator Currency to Launch CreateHer Network for Women Creators
In an ambitious move to address the glaring disparities within the creator economy, Sundial Media & Technology Group has officially launched the CreateHer Network in partnership with Creator Currency Networks. This initiative is particularly timely and significant, given that women wield tremendous purchasing power, controlling a staggering $31.8 trillion in global spending. Despite their influence, women creators often find themselves earning approximately 30% less than their male counterparts in similar brand collaborations.
The announcement was made in New York on June 17, 2025, and marks a pivotal moment in the ongoing struggle for gender equity in creative industries. Kirk McDonald, CEO of Sundial Media, emphasized the necessity of infrastructure to achieve real equity, acknowledging that women are the primary drivers of consumer behavior and cultural trends. He stated, “We talk a lot about equity, but equity requires infrastructure, and that's what CreateHer Network delivers.” The platform aims to rectify the systemic undercompensation and ensure that women receive recognition that aligns with their influence in popular culture.
At the core of the CreateHer Network are three primary pillars:
1. Capital Access & Revenue Optimization: This aspect of the network will focus on providing creators with direct pathways to obtain funding, employing advanced tools for revenue optimization. Creators will also receive strategic advice on diversifying their income across various platforms and partnerships.
2. Technology & Training Infrastructure: The network features proprietary analytics dashboards that offer valuable insights into content performance and audience demographics. Additionally, it will provide educational resources on vital topics such as negotiation tactics, business development, and personal branding, equipping creators with the right skills to maximize their economic potential.
3. Equitable Brand Partnerships: One of the most crucial facets of the initiative involves fostering genuine relationships between creators and brands. This will be done by connecting members with brands that are dedicated to fair compensation and authentic partnerships, moving beyond mere transactional interactions.
Cedric J. Rogers, Co-Founder of Creator Currency Networks, underlined the focus of the initiative by stating, “When we started Creator Currency Networks, we knew the biggest opportunity was fixing how women creators get paid.” His co-founder, Ava Pearl, highlighted that the network is not merely aimed at enhancing visibility for women creators but is fundamentally about providing them with equity, ownership, and the necessary infrastructure to thrive.
The CreateHer Network is set to roll out its first creator cohort this fall. This cohort will include various brand partnerships, content activations, and live events taking place in major cities such as New York, Los Angeles, Atlanta, and Chicago. Interested creators can apply for early access starting in August, with a full platform launch slated for the fourth quarter of 2025.
Beyond just being a launchpad for female creators, CreateHer Network carries the potential to catalyze a broader economic movement. By recognizing the full economic value of women's cultural influence, the network aims to connect that influence directly to income opportunities. This ambitious initiative seeks not only to close the gender pay gap in the creator economy but to redefine the landscape for future generations of women creators.
Sundial Media & Technology Group has established itself as a pivotal player in the industry, with a remarkable portfolio that includes iconic brands like ESSENCE, AFROPUNK, and Refinery29. By leveraging its substantial influence and community knowledge, the group is poised to reshape the media model and advocate for women's economic power in the creative sphere.
The CreateHer Network represents a critical step forward in the fight for gender equity, addressing deeply entrenched disparities while empowering women to harness their cultural influence and achieve true economic parity.
The announcement was made in New York on June 17, 2025, and marks a pivotal moment in the ongoing struggle for gender equity in creative industries. Kirk McDonald, CEO of Sundial Media, emphasized the necessity of infrastructure to achieve real equity, acknowledging that women are the primary drivers of consumer behavior and cultural trends. He stated, “We talk a lot about equity, but equity requires infrastructure, and that's what CreateHer Network delivers.” The platform aims to rectify the systemic undercompensation and ensure that women receive recognition that aligns with their influence in popular culture.
At the core of the CreateHer Network are three primary pillars:
1. Capital Access & Revenue Optimization: This aspect of the network will focus on providing creators with direct pathways to obtain funding, employing advanced tools for revenue optimization. Creators will also receive strategic advice on diversifying their income across various platforms and partnerships.
2. Technology & Training Infrastructure: The network features proprietary analytics dashboards that offer valuable insights into content performance and audience demographics. Additionally, it will provide educational resources on vital topics such as negotiation tactics, business development, and personal branding, equipping creators with the right skills to maximize their economic potential.
3. Equitable Brand Partnerships: One of the most crucial facets of the initiative involves fostering genuine relationships between creators and brands. This will be done by connecting members with brands that are dedicated to fair compensation and authentic partnerships, moving beyond mere transactional interactions.
Cedric J. Rogers, Co-Founder of Creator Currency Networks, underlined the focus of the initiative by stating, “When we started Creator Currency Networks, we knew the biggest opportunity was fixing how women creators get paid.” His co-founder, Ava Pearl, highlighted that the network is not merely aimed at enhancing visibility for women creators but is fundamentally about providing them with equity, ownership, and the necessary infrastructure to thrive.
The CreateHer Network is set to roll out its first creator cohort this fall. This cohort will include various brand partnerships, content activations, and live events taking place in major cities such as New York, Los Angeles, Atlanta, and Chicago. Interested creators can apply for early access starting in August, with a full platform launch slated for the fourth quarter of 2025.
Beyond just being a launchpad for female creators, CreateHer Network carries the potential to catalyze a broader economic movement. By recognizing the full economic value of women's cultural influence, the network aims to connect that influence directly to income opportunities. This ambitious initiative seeks not only to close the gender pay gap in the creator economy but to redefine the landscape for future generations of women creators.
Sundial Media & Technology Group has established itself as a pivotal player in the industry, with a remarkable portfolio that includes iconic brands like ESSENCE, AFROPUNK, and Refinery29. By leveraging its substantial influence and community knowledge, the group is poised to reshape the media model and advocate for women's economic power in the creative sphere.
The CreateHer Network represents a critical step forward in the fight for gender equity, addressing deeply entrenched disparities while empowering women to harness their cultural influence and achieve true economic parity.
Topics People & Culture）
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