Hisense Continues to Shine as Official FIFA World Cup™ Sponsor Showcasing Revolutionary RGB-MiniLED Technology

Hisense Reaffirms Its Commitment to FIFA

In a significant announcement made at IFA 2025, Hisense, a prominent brand in the realm of consumer electronics and home appliances, declared its continued status as an Official Sponsor of the FIFA World Cup™. This announcement reinforces a collaboration that dates back to 2018 and has seen numerous milestones that illustrate Hisense's dedication to enhancing the global sports experience.

Evolution of a Partnership

The partnership between Hisense and FIFA began with branding visibility at the 2018 FIFA World Cup™ and has expanded into various collaborations over the years. Notable developments include content cooperation with FIFA+ in 2022 and technological integration during the VAR operations at the FIFA Club World Cup 2025™. With this upcoming sponsorship for the FIFA World Cup 2026™, Hisense is eager to build on its achievements, aiming to transform the fan experience and create memorable moments.

Hisense's VP Catherine Fang emphasized that unforgettable moments are built on the right experiences. She articulated the company's mission to facilitate fans' enjoyment of these moments through technology that is user-focused, culturally relevant, and rooted in smart service. Hisense's commitment is reflected in its cutting-edge products, which include advancements in Hi-Definition Resolution (HDR) technology, Laser TV, and the innovative RGB-MiniLED, all designed to deliver outstanding picture quality.

Unveiling New Display Technology

At IFA 2025, Hisense premiered its upgraded RGB-MiniLED technology, initially launched at CES with its impressive 116-inch version. The latest enhancements offer purer colors, improved contrast, and brightness that eclipse even QD-OLED displays, solidifying Hisense's leadership position in next-gen display technologies. This innovation is poised to enhance not only the viewing experience but also to immerse fans more deeply in the excitement of sports.

Echoing the enthusiasm for this partnership, FIFA’s chief business officer Romy Gai noted that the collaboration with Hisense aims to bring the best display technology to fans worldwide. As the 2026 World Cup prepares to be a groundbreaking event—being hosted across three countries with 48 participating teams—Hisense is committed to transforming billions of living rooms into virtual front-row seats for fans.

Looking Ahead

As Hisense steps into this new chapter with FIFA, the company aims to ensure that every viewer can fully embrace the World Cup experience. This initiative aligns with the brand’s broader goal of connecting with audiences globally through sports, marking it as a key player in the global sporting landscape.

Founded in 1969, Hisense has anchored its reputation as a leading manufacturer of home appliances and consumer electronics, with operations in over 160 nations. The brand specializes in delivering high-quality multimedia products and intelligent IT solutions, further establishing its global presence. According to a report by Omdia, Hisense secured the top position in the global market for TVs measuring 100 inches or more between 2023 and the first half of 2025.

In conclusion, through its ongoing commitment to FIFA and the innovative RGB-MiniLED technology, Hisense is not only elevating the viewing experience for sports fans but also setting a new standard in consumer electronics. This partnership signifies a shared vision for enhancing the way fans experience sports, putting them at the center of every unforgettable moment.