Chery LEPAS Makes Its Global Debut: A New Era of Stylish Mobility

Chery LEPAS: Redefining Future Mobility with Elegance



On April 24, 2025, Chery made waves in the automotive industry with the official debut of its new brand, LEPAS. This launch event, themed "Colorful Life, Masterful Driving," was held amid a gathering of over 800 key dealers and media representatives from around the globe. The LEPAS initiative aligns with Chery's core strategy of enhancing prestige, elevating value, and fostering market growth, while pioneering the vision of "elegant mobility."

The LEPAS brand is designed to reshape the future ecosystem of mobility through an innovative amalgamation of intelligent technologies and aesthetic design. According to Chery International President Zhang Guibing, LEPAS plans to launch five distinct models over the next three years, starting with the bold L8 SUV scheduled for December 2025. Following this, consumers can expect the arrival of the urban-class A model, the L6, aimed at city elites, and the agile L4 A0 model, which caters to style-conscious women.

As part of its global growth strategy, LEPAS is set to introduce its offerings through a diverse approach, targeting a worldwide network of 1,200 sales outlets with an annual production capacity and sales target of 500,000 vehicles. This ambitious plan promises new opportunities for development among its partners.

LEPAS will leverage Chery's global research and development network and technical expertise, aiming to establish its brand on four core pillars: leopard aesthetics, luxurious space, intelligent safety, and the Chery Super Hybrid system. The design of the LEPAS L8 draws inspiration from the muscular lines of a racing leopard, masterfully merging dynamic aesthetics with a mechanical philosophy. Its distinctive vertical “pupil” headlights alongside a minimalist interactive cockpit encapsulate a perfect balance between power and elegance.

In terms of performance, the LEPAS L8 is designed to deliver breakthrough achievements in intelligent systems, safety features, and adaptability across various scenarios. This vehicle exemplifies the dual aspirations of users seeking an intersection of cutting-edge technology and sophisticated aesthetics.

LEPAS innovations, grounded in Chery's technological prowess, promise to revolutionize the interaction between people and vehicles, offering premium mobility solutions that provide genuine value for customers worldwide. Zhong Wei, Deputy Director of LEPAS, remarked that through the global expansion of the LEPAS brand, Chery is undergoing a strategic evolution from being just a car manufacturer to becoming a trendsetter in lifestyle mobility. Its elegant approach has the potential to transform the global automotive value chain dramatically.

The launch of the Chery LEPAS L8 not only embodies the futuristic vision of the brand but also signifies a significant shift in consumer expectations and industry standards. Chery is not merely participating in a competitive landscape; it is redefining what consumers can expect from their vehicles in terms of style, performance, and technological integration. As the automotive market continues to evolve, the LEPAS brand stands ready to embrace and lead in this new era of mobility, paving the way for an exciting chapter in the history of Chery, and the automotive industry at large.

With the backdrop of innovation and style, LEPAS is set to become a name synonymous with elegance in the automotive world, appealing to a demographic that values not just transportation, but a lifestyle encapsulated in every drive.

Topics Auto & Transportation)

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