Japan's Premier Advertising Creativity Festival: Toranomon Ad Festival 2025
Excitement is building as the
Toranomon Ad Festival, organized by the Toranomon Ad Festival Executive Committee, gears up for its inaugural event from
October 17 to 24, 2025. This monumental festival will be hosted at the iconic
TOKYO NODE in Toranomon Hills, a renowned hub for innovation and creativity. The festival's theme embodies the synergy of
business, art, technology, and entertainment, aiming to foster a vibrant dialogue about the future of advertising creativity.
Spanning over eight days, the festival will feature an impressive line-up of around
80 unique events including conferences, panel discussions, film screenings, and interactive workshops. Young creators and established professionals alike will collaborate to explore the evolving landscape of advertising, offering a diverse range of experiences for both attendees and participants.
Tickets for this highly anticipated festival are set to go on sale in
September 2025, allowing enthusiasts to engage with an array of programs designed by up-and-coming talents from across the industry. The festival aims to attract a diverse audience, inviting both industry insiders and the general public to witness the intersection of creativity and commerce.
Spotlight on Notable Creatives
The
first wave of speakers and content creators has been announced, featuring over
155 contributors, including prominent figures in the advertising industry such as Akira Odagiri, Japan’s first commercial planner, and renowned copywriter Shigesato Itoi. These participants represent a wide range of ages, from individuals in their twenties to those in their eighties, transcending generational barriers to showcase the rich tapestry of ideas in the advertising realm. With a total of
over 200 talented creators expected to reveal their projects, the festival promises to be a melting pot of ideas and innovations.
The guest list includes prestigious names in advertising, and as the event date approaches, even more contributors will be revealed, enriching the festival with their diverse expertise and perspectives.
We are also thrilled to announce collaborations with renowned organizations in the advertising sector, such as the
Cannes Lions,
The One Club for Creativity, and the
Advertising Museum of Tokyo. This collaboration aims to enhance the creative discourse and ensure that the festival aligns with global standards in advertising excellence. It’s an exciting opportunity for young creatives to showcase their work to a wider audience, facilitated by industry giants.
The Creative Mind Behind the Festival
Kaoru Sugano, a distinguished creative director with a rich background in digital technology and advertising, has taken the reins as the
Creative Director of the Toranomon Ad Festival. With a career spanning back to his entry into Dentsu in 2002, Sugano specializes in the intersection of digital innovation and creative expression, working on various campaigns that bridge the gap between technology and storytelling.
In his vision for the festival, Sugano emphasizes the critical importance of
creativity in navigating the ever-changing landscape of advertising. He notes that the industry is at a turning point, marked by rapid advancements in technology and shifts in consumer behavior. As advertising evolves, so too must the strategies and narratives that guide it, underscoring the need for a dynamic approach to creativity and engagement.
The Venue: TOKYO NODE
The Toranomon Ad Festival will be held at
TOKYO NODE, a cutting-edge facility that opened in 2023 atop the
Toranomon Hills Station Tower. With its expansive event spaces, galleries, and rooftop gardens, the venue is a perfect fit for a festival dedicated to creativity and innovation. The
TOKYO NODE serves as a hub where technology, art, and entertainment converge, fostering collaboration and encouraging forward-thinking projects.
As part of the experience, visitors can expect to encounter a unique blend of cultural and artistic offerings. The venue is expected to rise to prominence as a key player in Tokyo's cultural landscape, making it an ideal location for showcasing works that push the boundaries of advertising and design.
Why Attend the Toranomon Ad Festival?
The Toranomon Ad Festival is not just an event; it's a movement that champions the power of creativity in shaping society. This festival offers an incredible opportunity for anyone interested in advertising, regardless of their familiarity with the field. It serves as a platform for meaningful conversations, innovative ideas, and collaborative projects, making it a must-attend event for aspiring creators, industry veterans, and the curious.
Join us for a week of inspiration, engagement, and exploration as we redefine what advertising potential can achieve in the modern age. Whether you're an industry professional or simply curious about advertising, the Toranomon Ad Festival welcomes everyone to participate in this exhilarating journey into creativity and expression. Don’t miss out on this unparalleled opportunity!