#Japan #Tokyo #Ice Cream #Meiji #Super Cup

Meiji Ice Cream Unveils a New Flavor

On September 21, 2026, Meiji Co., Ltd. will launch the new "Meiji Essel Super Cup Mini Strawberry Chocolate Cookie & Chocolate" flavor, expanding its popular Super Cup series. This delightful treat combines two favorite flavors in a convenient size, offering ice cream enthusiasts the perfect opportunity to indulge in both strawberry and chocolate.

The new product consists of two delectable varieties: Strawberry Chocolate Cookie and Chocolate. With the Strawberry Chocolate Cookie option, customers can enjoy the tartness and sweetness of strawberry ice cream, enhanced by uniquely crafted chocolate cookie pieces. This thoughtful combination ensures a satisfying texture and taste in every bite.

On the other hand, the Chocolate option is a simple yet rich chocolate ice cream without any mix-ins. Made from two exclusive cocoa ingredients, it provides a deep and full-bodied chocolate flavor that is both indulgent and memorable.

This new addition aims to expand the flavors and enjoyment available to customers, while contributing to their daily happiness and health. With the suggested retail price of ¥594 (including tax), each package contains 80ml of each flavor, with three cups of each variety, making it a perfect choice for both individuals and families.

Exciting Campaign Details

To celebrate the launch of the new Super Cup flavor, Meiji is running an exciting campaign from September 1 to November 30, 2026. Customers can participate by purchasing any qualifying Meiji ice cream product and submitting their receipt for a chance to win one of 1,000 prizes worth ¥5,000 in “Eraberu Pay®” gift points.

Campaign Highlights:

• - Entry Period: September 1, 2026, 10:00 AM to November 30, 2026, 11:59 PM.
• - Eligible Products: Includes various Meiji ice cream selections like "Meiji Essel Super Cup Mini,” "Meiji Uzumaki Soft," and more.
• - Prize Details: 1,000 winners will receive ¥5,000 in “Eraberu Pay®” points.

The “Eraberu Pay®” system, provided by Gifty Inc., allows customers to exchange their digital gift points for various goods without the need for app downloads or member registrations. Participants can also select from multiple point service options within their available points, enhancing the versatility of the reward.

For more information about the campaign, customers can visit the official website at Meiji Campaign. This exciting launch not only brings enjoyment but also encourages health-oriented choices in daily life, reinforcing Meiji’s commitment to quality and customer satisfaction.