#London #United Kingdom #Green Street #Retail Data #MyTraffic

Enhancing Foot Traffic Insights in Retail Across Europe

Green Street, a leader in commercial real estate information and predictive analytics, has recently announced a significant partnership with MyTraffic. This integration aims to enrich Green Street's Retail Database Pro with pedestrian traffic data, providing vital insights for over 300 shopping centers across five major European markets: the UK, France, Germany, Italy, and Spain.

The collaboration leverages MyTraffic's unique GPS-based technology, which collects anonymized mobile data to measure daily unique visitor counts at various retail establishments. This data is crucial for understanding foot traffic patterns and provides an aggregated annual figure for visitor numbers. As Edoardo Gili, a principal analyst at Green Street, notes, "Foot traffic is one of the most reliable real-time indicators of operational performance. By incorporating MyTraffic's site-specific data into our platform, we offer our clients an additional key performance indicator to support their assessments. They can now evaluate their properties, monitor performance, and make informed decisions confidently."

The integration represents a transformative advancement in consumer data analysis, seamlessly incorporated within the Green Street platform. Clients can now:

• - Access monthly updates on foot traffic trends over the past year.
• - Compare year-over-year visitation changes and gauge the direct impact of tenant compositions and lease decisions.
• - Analyze recovery metrics relative to pre-pandemic levels of 2019, providing context for asset performance evaluation.

Shopping centers are categorized by country and rated based on Green Street's quality score, facilitating a multi-dimensional comparative analysis. The data is easily accessible within the Retail Database Pro dashboard, detailed property pages, and the closest competitors' module, ensuring that vital information is on hand where strategic decisions are made.

"Our use of anonymized GPS data provides a precise and privacy-conscious picture of consumer interaction with physical stores," remarks Pauline Paris, MyTraffic’s Marketing Director. The integration with Green Street's Retail Database Pro makes these actionable insights available at scale across Europe’s key markets.

As the landscape of physical retail rapidly evolves, understanding foot traffic dynamics is paramount. This collaboration places foot traffic data at the forefront of assessments and comparisons of commercial real estate assets across Europe.

The MyTraffic integration is now fully available to all Retail Database Pro clients and marks a vital step in Green Street's steadfast commitment to enhancing its platform with top-tier data at the property level. For further details or to request a demonstration, visit eu.greenstreet.com.

About Green Street

For over 40 years, Green Street has been the premier global provider of research, information, data, analysis, and advisory services on commercial real estate assets. Its unmatched quality and reliable data on both public and private markets have assisted investors, banks, and developers in making informed investment decisions and strategic choices. The company supplies exclusive market insights, data-driven perspectives, and predictive analytics, serving over 4,000 enterprises across North America, Europe, Australia, and Asia.

About MyTraffic

MyTraffic is a European geospatial intelligence platform that measures actual foot traffic across 18 countries. Combining GPS data with spending metrics and demographic information, it provides insights into traffic patterns, trade areas, visitor profiles, and competitor performance. This empowers retailers, restaurateurs, and real estate players to choose optimal locations, assess their performance, and position themselves effectively in the market. With its AI-optimized Gini tool, MyTraffic offers interactive and accessible analyses recognized by more than 600 companies.