#Japan #Tokyo #Pop-up Store #COUNTERWORKS #SUPER STUDIO

Free Webinar on Successful Pop-Up Strategies

On August 24th, 2026, Counterworks and SUPER STUDIO will jointly host a complimentary webinar, titled "The Hidden Realities of Overcoming Challenges in E-commerce — How (Ordinary) Shops Achieved Record Sales in Department Store Pop-Ups." This event will provide insights for E-commerce and D2C businesses and will consist of three sessions, with the first one being held on the aforementioned date.

Background of the Event

Selling high-value products online presents unique challenges, as conveying the product's story, craftsmanship, and experience effectively through text and images is often insufficient. Given the intense competition in pricing, establishing a sense of value becomes critical.

SUPER STUDIO’s (Ordinary) Shop brand confronted these issues while navigating the high-priced products market. By continuously refining sales methods and enhancing customer experiences across locations like THE [] STORE, Atre Oimachi, and GINZA SIX, they successfully executed a pop-up at Nihonbashi Mitsukoshi Main Store in March 2026. This collaboration with Counterworks resulted in record-breaking daily sales for the brand.

Key factors contributing to this success included not just foot traffic, but also the synergy with the venue, the thoughtful design allowing for product sampling, and leveraging customer data from e-commerce. This session will showcase the behind-the-scenes perspectives from both SUPER STUDIO and Counterworks, along with special guests, helping attendees understand how E-commerce-focused brands can leverage department store pop-ups for business growth.

About the Webinar

The 60-minute webinar will focus on "Learning from E-Commerce Brands: Three Steps to Mastering Department Store Pop-Ups."

Part 1: Identifying Challenges

The first segment will address the common issues faced when selling high-value products exclusively through E-commerce. Participants will understand the structure of online shopping, the complex concepts of pricing comparison, and why it is essential to create real consumer engagement.

Part 2: Insights from (Ordinary) Shop

In the second part, experience-based knowledge gained from (Ordinary) Shop's department store presence will be shared. The discussion will explore selecting locations based on contextual relevance rather than mere foot traffic, creating a compelling customer experience through tastings, and how to utilize data collected during the sale effectively.

Part 3: Essential Tips for E-Commerce Businesses

Finally, the last segment will provide crucial points for E-commerce businesses considering a pop-up strategy. It will emphasize the importance of clarifying target customers, starting small for validating strategies, and connecting the pop-up experience to future E-commerce growth or additional pop-up events.

This webinar is a valuable opportunity for those looking to enter the pop-up space, uncertain about location selection, interested in designing offline customer experiences, or seeking innovative growth strategies for D2C brands.

Speaker Profiles

Yuichiro Nakahara - CEO, Counterworks

Yuichiro has previously worked with established E-commerce and FinTech firms, focusing on operational strategies and market development. At Counterworks, he leads efforts to utilize underused commercial spaces for pop-up developments, contributing to marketing initiatives and authoring articles about pop-up retail strategies.

Kunio Isshi - Brand Manager, SUPER STUDIO

A graduate who made strides in the D2C space, Kunio’s journey began with a wine-focused startup, where he honed skills in E-commerce management. He has since advanced through various managerial roles at SUPER STUDIO, focusing on brand placement and marketing strategies.

Event Details

• - Live Webinar: August 24th, 2026, from 1 PM to 2 PM
• - Archive Broadcasts: August 27th & 31, 2026, from 1 PM to 2 PM
• - Platform: Online via Zoom
• - Cost: Free
• - Target Audience: E-commerce and D2C business operators
• - Hosted By: SUPER STUDIO
• - Co-hosted By: Counterworks
• - Registration URL: Register Here

Please note: Applications from competing businesses, freelancers, students, or individual entrepreneurs may be denied. Unauthorized recording, screenshotting, or repurposing of any materials is prohibited.

About Shop Counter

Shop Counter is an online platform that simplifies the reservation process for pop-up stores, exhibitions, and events across diverse commercial spaces. With over 89,000 tenants utilizing this service, it offers an extensive range of options, from shopping centers to office buildings. Learn More

About (Ordinary) Shop

The (Ordinary) Shop brand emphasizes enriching dining experiences through curated products that enhance everyday meals. By focusing on quality over quantity, it aims to transform regular moments into exceptional ones. Visit the Store

About Counterworks

Based in Tokyo, Counterworks specializes in developing and operating platforms like Shop Counter and Shop Counter Enterprise, with a robust commitment to reshaping retail by maximizing existing spaces. Visit Us