#United States #St. Louis #FIFA World Cup #Michelob ULTRA #MVP Trophy

Michelob ULTRA Launches the FIFA World Cup 2026 MVP Trophy

In an exciting announcement that merges artistry with a strong sporting legacy, Michelob ULTRA has unveiled the new MVP trophy for the FIFA World Cup 2026. This elegant trophy is designed to honor the exceptional talent displayed throughout the highly-anticipated tournament, scheduled to take place across the U.S., Canada, and Mexico.

A Design Inspired by Excellence

The design of the new trophy was a collaborative effort between Michelob ULTRA and acclaimed artist Victor Solomon. Known for his work involving iconic sports trophies, Solomon’s creation aims to reflect not just performance but the passion and dedication that players exhibit on the field.

Lionel Messi, global ambassador for Michelob ULTRA and the player with the most Player of the Match awards in FIFA World Cup history, was chosen to unveil the trophy design, showcasing the significance of this accolade. This trophy will be awarded to the standout performer in each match, decided through a fan voting process, making it a celebration of both talent and community engagement.

The Artistic Elements of the Trophy

The MVP trophy boasts a satin-finished aluminum structure accented with a striking open-top slope, angled at 26 degrees to symbolize the tournament year. In the center, a red insert crafted from 104 faceted crystal pieces represents both the number of matches played and the signature ribbon of Michelob ULTRA, capturing the spirit of the beer brand intertwined with soccer tradition. To honor the three host nations, the trophy features a three-layer base that reflects the individual countries’ contributions to this historic tournament.

Recognizing Dedication and Passion

In the words of Ricardo Marques, Senior Vice President of Marketing for Michelob ULTRA, this trophy is designed as a tribute to those moments filled with hard work and unforgettable plays. The trophy stands not only as an accolade but as a notable piece of art reflecting the journey of athletes striving for greatness.

Victor Solomon expressed his intention to create a trophy that embodies the energy of the FIFA World Cup, stating, “Every detail is meant to celebrate the pursuit of greatness.” With 384 Player of the Match awards having been presented since the inception of this honor in 2002, the tradition is being carried forward with integrity and celebration.

Engaging Fans with Superior Access

As part of its commitment to the World Cup, Michelob ULTRA has established its Superior Access platform, offering fans chances to win over $1 million in match tickets and merchandise. This initiative coincides with the tournament’s Final Draw, with the aim of recognizing the enthusiasm and loyalty of soccer supporters over decades.

Fans might even find themselves in the unique position of winning tickets from the 1994 FIFA World Cup, allowing them to relive the nostalgia while gearing up for the thrilling events ahead.

Continued Support for Soccer

The unveiling of the MVP trophy solidifies Michelob ULTRA’s ongoing investment in soccer, demonstrating the brand’s commitment as the official sponsor of major tournaments including not only the FIFA World Cup 2026 but also Copa América USA 2024™ and the Olympic Games LA 2028. Michelob ULTRA continues to engage with the soccer community, including supporting the U.S. National Team and partnering with icons like Lionel Messi.

In summary, the introduction of the new MVP trophy by Michelob ULTRA embodies a blend of artistry and sportsmanship, creating a meaningful recognition for players who exemplify superior performance during the FIFA World Cup 2026. As we look forward to the matches ahead, the trophy serves as a symbol of the incredible moments and spirits of competition that define soccer itself.