Experience a Unique Fusion of Art and Technology with LG's Transparent OLED TV at Frieze New York

Experience the Fusion of Art and Technology at Frieze New York

In a groundbreaking collaboration, LG Electronics is showcasing the innovative capabilities of their OLED technology alongside the mesmerizing work of celebrated artist Steven Harrington during the Frieze New York 2025. The event, titled ‘Steven Harrington X LG OLED: Stop to Smell the Flowers’, invites visitors to experience a vibrant blend of psychedelic art and cutting-edge digital displays.

The exhibition features Harrington’s dynamic and colorful creations projected on LG's latest OLED TVs, including the transparent LG SIGNATURE OLED T. This unique technology not only provides stunning visuals with perfect blacks and vibrant colors but also allows Harrington's artwork to come alive in a way that was previously unimaginable. Visitors will witness how the kinetic energy of Harrington's California-inspired visuals pops against the backdrop of the exhibition, ensuring a truly immersive experience.

One of the highlights is the character ‘Mello’, a signature figure from Harrington's repertoire, who interacts with spectators in an engaging manner. Standing against a floral background, Mello motivates visitors to approach, suddenly unveiling a transparent screen that allows them to step behind and capture photos with him. This remarkable transformation from opaque to transparent creates an augmented-reality-like experience that encapsulates the progressive spirit of both the artist and LG.

Set against subdued blacks and greys, the advanced OLED screens accentuate the vibrant hues of Harrington’s creative expressions. The exhibition introduces viewers to various LG models like the OLED evo M5, G5, and the stylish StanbyME 2. Each television boasts unique features: the M5 emphasizes a wire-free environment, while the G5 displays unmatched technology that highlights deep blacks for striking visuals. Moreover, the versatile StanbyME 2 adapts seamlessly to different settings, whether wall-mounted or displayed on a stand.

Reflecting on this innovative partnership, Harrington states, “This collaboration has completely expanded the way I think about making art. Being the first artist in the U.S. to work with LG's transparent OLED TV allowed me to delve into a new medium where light, motion, and color breathe life into my characters.” He highlights how transforming his artistic vision into this digital format has opened new dimensions of storytelling and creativity.

Kate Oh, vice president of experiential marketing at LG, echoes the sentiment, emphasizing that LG's OLED TVs not only serve as a brilliant canvas for artistic expression but are also instrumental in connecting people through innovative digital experiences.

The Frieze New York 2025, taking place from May 7 to May 11, offers an exciting opportunity for art lovers and technology enthusiasts alike to witness this extraordinary exhibition at The Shed. This marks the first showcase of the SIGNATURE OLED T since its U.S. debut last December, solidifying LG's commitment to merging high-end technology with contemporary artistic endeavors.

Following the Frieze exhibition, LG has plans to further enhance visibility for the SIGNATURE OLED T by partnering with the renowned Italian design brand Kartell. This collaboration will see the OLED display featured at Kartell's New York flagship store, continuing the celebration of transparency and modern design that defines both brands.

Moreover, LG is collaborating with Ayoung Kim, a pioneering digital artist recognized with the third LG Guggenheim Award, for an upcoming exhibition at the prestigious Guggenheim Museum. Such initiatives highlight LG OLED's dedication to cultural innovation and its commitment to redefining art through modern technology.

To discover more about the LG OLED Art + Technology initiatives happening throughout New York Art Week in May, visit LG’s official site for the latest updates. Experience the future of art and technology merging like never before at Frieze New York with LG's visionary displays.