#United States #Atlanta #Mediterranean #Edible Brands #Roti

Roti Modern Mediterranean Launches Franchising Opportunities

Roti Modern Mediterranean, well-known for its fresh and customizable Eastern Mediterranean cuisine, is embarking on an exciting new chapter by officially introducing franchising opportunities. Under the umbrella of Edible Brands, which is also the parent company of Edible Arrangements, Roti aims to connect with both seasoned and aspiring entrepreneurs eager to dive into the thriving fast-casual dining market.

Background of Roti Modern Mediterranean

Founded in 2007 in Chicago with a goal to promote healthier eating through bold and flavorful dishes, Roti has cemented its position in the fast-casual segment. Acquired by Edible Brands in February, Roti is dedicated to providing a menu that celebrates freshness and authenticity, offering a plethora of customization options to suit diverse tastes. The restaurant's commitment extends beyond merely serving food; it focuses on creating memorable dining experiences through high-quality ingredients and expertly blended spices.

The Franchising Opportunity

The flourishing Mediterranean restaurant sector, valued at approximately $33.4 billion in the United States, presents a remarkable marketplace for growth. Roti seeks entrepreneurs motivated to capitalize on this expanding culinary niche. With 17 corporate-owned locations operational in Chicago, Washington D.C., and Minneapolis, Roti's vision includes further expansion across Michigan, Ohio, the Carolinas, Georgia, Florida, and Texas through both single and multi-unit franchise agreements.

Somia Farid Silber, CEO of Edible Brands, remarked on the significance of this expansion: "By franchising Roti, we are providing business owners an opportunity to join a compelling venture from the ground up. Food connects cultures, and with Roti’s flavors, we aim to foster a sense of belonging and community." The overarching philosophy guiding this growth is to question: "What do people crave not just for sustenance, but for connection?"

Strategic Partnerships and Future Prospects

In alignment with their growth strategy, Edible Brands has also recently established a vendor partnership with the Mercedes-Benz Stadium, a venue that attracts around 3.3 million visitors annually. This collaboration will introduce Roti and Edible’s unique dessert offerings to stadium-goers, thus enhancing the dining landscape for attendees of events, including games played by the Atlanta Falcons and Atlanta United FC.

Matthew Walls, President and Chief Stores Officer of Edible Brands, expressed pride in this achievement: "This partnership signifies more than just a business objective; it marks a significant milestone in our journey. Our goal is to provide stadium visitors with fresh, flavorful dining options, thereby elevating their overall experience."

Franchising Requirements and Investments

For those interested in becoming franchise partners, investments for operating a Roti establishment range between $494,300 and $813,700. This includes a mandatory $35,000 initial fee payable to the franchisor or its affiliates, plus additional costs associated with establishment development rights and fees for subsequent restaurant openings.

Conclusion

Roti Modern Mediterranean is poised for substantial growth, inviting entrepreneurs to participate in this flavorful venture. With a proven business model, supportive franchisor, and dedication to quality food, franchise partners will have the opportunity to thrive in a dynamic and growing segment of the restaurant industry. For further details regarding Roti's franchising program, visit Roti's Franchise Page.

About Edible Brands: Based in Atlanta, Edible Brands oversees a stellar portfolio of consumer and hospitality brands, with a unique integration of e-commerce and local retail. This strategic blend positions them to meet customer needs and foster entrepreneurial growth across North America.