#Japan #Shibuya #HARIAS #ZEROBASE #I'MPerfect

Experience HARIAS at the I'MPerfect Special Popup Event

HARIAS Co., based in Shibuya, Tokyo, is set to host a unique event titled "I'MPerfect. Special POPUP" at ZeroBase Shibuya from February 11 to 15, 2026. This exhibition will commemorate the unveiling of their new TV commercial for their flagship product, the HARIAS Medicated Cushion Foundation. Attendees will have a chance to explore HARIAS products and their new concept, "I’MPerfect."

The new TV commercial, airing from January 15, features the cushion foundation's ability to provide skin care along with makeup, creating a flawless appearance. This special Popup event will showcase the full line of HARIAS products and numerous interactive experiences, allowing visitors to engage with the brand in a meaningful way.

Highlights of the Event

The event will feature a wide array of attractions:

• - Visual Displays: Attendees can admire new visuals related to the TV commercial, alongside behind-the-scenes footage from the production set, captured by photographer Taka Matsubaki.
• - Photo Booth: A dedicated photo booth will include an impressive display featuring the new TV commercial's visuals and a large sculpture of the HARIAS Medicated Cushion Foundation, creating perfect opportunities for memorable snapshots!
• - Exclusive Product Sets: Special bundles and exclusive items will be available only at the Popup event, providing a unique shopping experience for attendees.

In addition to the products, HARIAS will also surprise customers with commemorative gifts, such as original stickers depicting this year’s key visuals with each purchase. Attendees who participate in the on-site social media campaign will be in line to receive themed donuts inspired by the event mascot!

About the Featured Product – HARIAS Medicated Cushion Foundation

The HARIAS Medicated Cushion Foundation is a groundbreaking product, known for being Japan’s first guise of a cushion foundation containing dual active ingredients. These ingredients, niacinamide and dipotassium glycyrrhizate, work together to improve wrinkles, prevent skin damage, and brighten skin. Since its launch, it has achieved over a million units sold, recently receiving accolades as a best-selling product.

• - Color Range: Available in four shades: Beige, Ochre, Neutral, and Amber
• - Content: 15g (around a month’s worth of product)
• - Price: 3,520 yen

The formula not only boasts a long-lasting finish but transforms makeup time into a skincare ritual, promoting a radiant and healthy complexion for up to 24 hours.

Event Details

• - Dates: February 11 (Wed) – February 15 (Sun), 2026
• - Location: ZeroBase Shibuya, Tokyo
• - Opening Hours: 11:00 AM to 8:00 PM
• - Access: 1-minute walk from Shibuya Station

How to Attend

Visitors can reserve their spots through a pre-registration system that opens on February 4, 2026. Each slot will be allocated on a first-come, first-served basis. There will also be same-day reservations available, dependent on capacity.

This event will not only present an opportunity to engage with HARIAS's innovative products but also celebrate the spirit of beauty and self-improvement that the brand embodies. Don't miss out on this special event, which promises to be a memorable experience!

Conclusion

The I'MPerfect Special Popup at ZeroBase is more than just a shopping experience; it’s an opportunity to explore beauty products that care for your skin while allowing self-expression. Join HARIAS in celebrating beauty that isn't perfect but authentic—from February 11 to 15, 2026, in Shibuya, Tokyo!