Wagokoro Expands Business via M&A with Izu STN

Wagokoro's Strategic Acquisition

Wagokoro, a company based in Shibuya, Tokyo, is known for its mission to promote Japanese culture globally. On January 30, 2026, Wagokoro will expand its portfolio by acquiring shares of STN Izu, a company engaged in food and miscellaneous sales in the Izu region, which will make STN Izu a subsidiary of Wagokoro. This acquisition is part of Wagokoro's vision of introducing unique Japanese crafts and accessories—such as hair ornaments and traditional umbrellas—to a wider audience.

The ITO Marine Town Advantage

The main retail outlet operated by STN Izu is the 'Melrose Market ITO Marine Store', located in ITO Marine Town, a well-known tourist center in Izu, Shizuoka Prefecture. This seaside location offers diverse dining and shopping experiences and attracts millions of tourists annually, boasting over 50 million visitors since its opening in 2001. The picturesque setting and the vibrant shopping environment make ITO Marine Town a sought-after destination for travelers.

Visitors often stop by ITO Marine Town to enjoy shopping and dining against the beautiful backdrop of Sagami Bay.

What is Melrose Market?

The 'Melrose Market ITO Marine Store' is a large shop located on the first floor of the bazaar building, specially designed for souvenirs and miscellaneous goods. It boasts a rich selection of local foods and unique souvenirs from the Izu area, including Wagokoro's signature original jams. The variety of products makes it an ideal spot for travelers looking to find gifts or mementos.

Moreover, Melrose Market caters to daily needs with an extensive collection of delightful items and goods, appealing to both tourists and local residents alike. In addition to the ITO Marine Store, Melrose Market has expanded to include the Melrose Market Izu Kogen Store, further serving the community and visitors in Izu.

Wagokoro aims to enhance the visitor experience for those who stop by ITO Marine Town by providing more compelling retail opportunities through Melrose Market.

Future Outlook

The acquisition marks a significant step for Wagokoro as it seeks to broaden its connections with customers through brick-and-mortar locations in tourist-focused areas. Aligning with the scenic charm of ITO Marine Town, it aims to bolster tourism while increasing brand value in the Izu and ITO areas.

Wagokoro is committed to offering a blend of traditional Japanese crafts and contemporary lifestyle concepts, creating a meaningful connection with both locals and international visitors. The company strives to introduce and reiterate authentic Japanese culture by delivering a unique shopping experience and stimulating the local economy.

About Wagokoro

Founded in February 2003 and publicly traded under the code 9271 on the Tokyo Stock Exchange Growth, Wagokoro focuses on creating opportunities for people to engage with Japanese culture through lifestyle products, traditional crafts, and unique experiences. It operates several brands, including Hokusai Graphic, Kanzashi-ya Wargo, and others, devoted to the production, design, and sale of accessories, Yukata, and sowa goods. Through its e-commerce platform, “The Ichi,” and various subsidiary ventures, Wagokoro is expanding its reach both in Japan and worldwide.

By adhering to its vision of spreading Japanese culture globally, Wagokoro promises to make Japanese items relevant not only in the domestic market but also on the international stage.