Collaboration Between ColorSing and BUMP Creates New Buzz in Short Drama and Music Industry

New Era of Entertainment with ColorSing and BUMP

The collaboration between ColorSing Co., Ltd., based in Shibuya, Tokyo, and emole Inc., the operator of the short drama app BUMP, marks a transformative moment in the entertainment landscape. Both companies aim to enhance their offerings and engage audiences through innovative content creation that leverages social media. As of September 24, the first joint project will introduce the theme song for the short drama "Rounge Lady's Regular Customer," performed by ColorSing's singer Mai. The decision to select Mai was influenced by her exceptional vocal ability and unique timbre, aligning well with the essence of the drama.

Background of the Collaboration

Emole envisions a world where creative endeavors can thrive, establishing itself as a leader in the short drama sector in Japan. With great focus on script, visuals, and music, the production of quality dramas requires substantial resources, especially to discover the ideal singers who can elevate a show's theme song. In response, this collaboration with ColorSing was formed to simplify the sourcing process. By recruiting singers within the ColorSing app, the drama production team can now directly evaluate and select artists, relieving the production burden while still achieving theme songs that resonate with the essence of their works. Furthermore, utilizing theme songs for social media posts—wherein clips from the drama are overlaid with music—enhances the drama's thematic communication, paving the way for increased viewership through social media buzz.

On the flip side, ColorSing is heavily invested in providing opportunities for L-singers to realize their dreams through music. Their past successes include performances at major music festivals and the distribution of original songs. This partnership not only allows L-singers to enter the realm of theme song performance for dramas but also simultaneously meets the needs of both organizations.

Comments from Company Representatives

Takuji Imai, CEO of ColorSing Co., Ltd.: "We are excited to kick off this initiative with emole. As BUMP requires theme songs, and we look to broaden our prize line-up, we feel a synergy between both of our businesses. We aim to continue providing charming content unique to a singing-focused streaming app."

Naomichi Sawamura, CEO and Executive Producer of BUMP: "We have been creating a creative ecosystem primarily around visual media. Partnering with ColorSing, a platform that encourages musical aspiritations, enables us to expand opportunities for creators in the music space—a thrilling prospect. We want to use our expertise to weave together music and storytelling to expose more people to music and contribute towards the vision of 'a world where creativity can take on challenges'."

Drama and Music Release Information

The drama titled "Rounge Lady's Regular Customer" is exclusively available on the short drama app BUMP starting on September 24, 2025, at 7 PM. The series comprises 19 episodes, each lasting 2 to 3 minutes. The theme song, "Victory Declaration", sung by vocalist Mai, will also be released on the same day. It will be available for streaming and download across major music platforms.

About ColorSing and BUMP

ColorSing is a specialized live streaming application where singing enthusiasts convene and receive genuine evaluations of their performances. Launched in July 2023, the app is backed by a veteran team in live streaming operations and collaborates with JOYSOUND and DeNA, providing access to over 110,000 music tracks. With around 4,000 active streamers monthly, it has garnered acclaim for creating a conducive environment for singers to thrive financially and creatively.

On the other hand, BUMP is a fresh short drama app that has surpassed 2.5 million downloads, allowing users to enjoy episodes through a unique monetization model including an ad-free option. With its dynamic range of genres from romance to action, BUMP continues to attract a diverse audience, particularly among Gen Z women.

Both platforms have successfully established themselves as innovative leaders in their respective fields, creating a synergy through their partnership that promises to revitalize the entertainment industry.