Sensor Tower Expands Gaming Insights with Acquisition of Playliner

In a significant move poised to reshape insights into mobile gaming, Sensor Tower, a prominent analytics firm in the digital economy, announced its acquisition of Playliner, an esteemed data provider specializing in Live Operations (Live Ops) for mobile games. This acquisition, unveiled on June 18, 2025, underscores Sensor Tower's commitment to providing the most comprehensive insights in the gaming industry, particularly as the market for mobile games soars to unprecedented heights.

Live Ops, a term representing the ongoing updates and enhancements that games undergo throughout their lifecycle, plays a critical role in the success of top-performing mobile titles. Games like Supercell's Clash of Clans and King's Candy Crush are prime examples of how effective Live Ops can lead to continuous consumer engagement and substantial revenue generation. With the gaming landscape projected to reach a staggering $250 billion in consumer expenditure, the reliance on Live Ops has become a pivotal aspect, contributing to over 50% of in-app purchase revenues for evergreen titles.

Oliver Yeh, CEO of Sensor Tower, expressed enthusiasm about the acquisition, stating, "Playliner brings a powerful new layer of insight to Sensor Tower's mobile gaming suite. By incorporating Playliner's Live Ops data, we're fortifying our role as the go-to platform for gaming intelligence, covering everything from pre-launch market sizing to post-launch engagement and monetization strategies."

As more non-gaming applications implement Live Ops strategies to boost engagement and monetization, Sensor Tower aims to broaden its analytical capabilities in this area, indicating a forward-thinking approach in adapting to industry trends.

Founded in Finland, Playliner specializes in tracking and analyzing Live Ops for leading mobile titles, offering publishers valuable intelligence on key performance indicators such as event scheduling, monetization strategies, and player engagement metrics. Playliner’s client roster includes industry heavyweights like Applovin, Playtika, and Playrix, who rely on its analytics to optimize game performance and maintain competitive standards.

Kirill Razumovskiy, Founder and CEO of Playliner, conveyed excitement for the merger, stating, "We’re thrilled to join forces with Sensor Tower and integrate Live Ops insights into the leading platform for gaming intelligence. Together, we can unveil unique insights into the success factors for mobile games, allowing our customers to capitalize on them."

This acquisition aligns with Sensor Tower's recent trend of expanding its portfolio, having recently brought Video Game Insights, a data provider focused on PC and console gaming, into the fold. Such strategic moves not only bolster Sensor Tower's service offerings but also position it as a comprehensive resource for developers and marketers navigating the increasingly complex gaming market.

The Importance of Live Ops in Gaming

The acquisition of Playliner signifies a growing recognition of the vital role Live Ops play in revenue generation for mobile games. By continually engaging players with fresh content, limited-time events, and new features, titles that effectively implement Live Ops can maintain user interest and stimulate in-game transactions long after initial downloads. As the competition intensifies among game developers, those who harness the power of Live Ops are likely to lead in the market.

Furthermore, as gaming habits evolve and consumers demand more from their gaming experiences, insights derived from Live Ops are transforming how the industry approaches game development and monetization strategies. This trend reflects a broader movement within digital spaces where real-time user engagement and adaptive strategies become paramount to sustained success.

In summary, with the acquisition of Playliner, Sensor Tower not only deepens its analytical expertise in mobile gaming but also sets a new standard for how data can inform long-term strategies for success. As the lines between gaming and other app categories blur, the integration of such insights across various platforms is likely to be a game-changer in the industry. The future promises an exciting evolution for Sensor Tower and its clients as they leverage enhanced insights to captivate audiences worldwide.