Experience the Unique Flavor of Awa Sake at Toranomon Yokocho 2025

Awa Sake Week at Toranomon Yokocho 2025

The highly anticipated "Awa Sake Week at Toranomon Yokocho 2025," organized by Mori Building Co., Ltd., will take place from October 22 (Wednesday) to October 28 (Tuesday) at the Toranomon Hills Business Tower. This event showcases the finest sparkling sake, known as "awa sake," which is manufactured under strict certification standards and has passed rigorous quality inspections conducted by external organizations.

Following a successful debut last year, which attracted around 27,000 participants and sold approximately 3,000 cups of awa sake over the span of eight days, this year's edition promises to be even more exciting. The event is co-hosted by the renowned Toranomon Yokocho and the Japan Awa Sake Association, dedicated to the promotion of sparkling sake.

Attendees can look forward to an extensive selection of awa sake from 22 different breweries, available at a pop-up store, along with daily offerings from 21 different restaurants within the Yokocho. Each drink can be enjoyed for a price of 1,100 yen (tax included). In addition, this year, the participating restaurants will highlight exquisite food pairings designed to enhance the flavors of awa sake.

For instance, the famed restaurant "Torishige," known as the birthplace of stuffed peppers, will feature their secret recipe stuffed peppers and yakitori, refined over 70 years. Similarly, "ELEZO GATE" will present their exquisite short-fiber beef bresaola, cured for three weeks in red wine, bringing out a rich flavor that complements awa sake beautifully. Other participating establishments will offer dishes from Japanese, Chinese, Spanish, and various other cuisines, meticulously chosen to create an unforgettable dining experience centered around the unique flavor profiles of awa sake.

Event Details

- Date: October 22, 2025 - October 28, 2025
- Location: Toranomon Hills Business Tower 3F, Toranomon Yokocho
- Official Website: Toranomon Hills Events
- Tickets: Available through the official sales site with pre-sale options. Tickets are priced at 5,000 yen (tax included) for a set of six cups in advance, and 5,500 yen (tax included) on the day of the event. Please note that on-site tickets may sell out without prior notice.
- Sales Site: Awa Sake Tickets

Awa sake has garnered attention on the global stage, having been featured as a celebratory drink at the 2023 G7 Hiroshima Summit and various official events hosted by Japanese embassies and the Ministry of Foreign Affairs. This year's event will see sake from breweries located across Japan, from Iwate and Akita in the north to Fukuoka and Oita in the south, providing a rare opportunity for attendees to sample these carefully crafted beverages.

From October 22 to 28, attendees can explore the differences in flavor and enjoy tasting various styles of awa sake at the event, including fruity, acerbic, and umami-rich options.

Featured Dishes and Pairings

Throughout the week, each restaurant will offer a special dish that pairs perfectly with awa sake:

- Torishige Branch (Takuji Hashimoto, Owner)

- Stuffed Peppers: 440 yen
- Shiro (pork belly): 440 yen
- Tsukune: 330 yen
- Their legendary stuffed peppers are a flawless match for the delicate bubbles of awa sake. The longstanding 70-year recipe for tsukune and shiro also pairs wonderfully with awa sake's refreshing quality.

- ELEZO GATE (Kazuhiro Takahashi, Chef)

- Short-fiber Beef Bresaola: 1,200 yen
- The finely aged short-fiber beef enhances the flavor of awa sake due to its lactate fermentation process, accentuating the richness.

- FLAMINGO (Ippe Okada, Owner)

- Handmade Trofie with House-made Harissa Arrabbiata: 2,200 yen
- The spicy arrabbiata and the smooth texture of the stracciatella are sure to complement the flavors of awa sake.
- Tuna Tartare & Cannoli: 800 yen (price per piece)
- The classic pairing of tuna and Japanese sake is elevated with the sparkling texture of awa sake, offering a unique textural contrast with the crispy cannoli.

Conclusion

As commented by culinary expert Maki Makimoto, who supervises the Toranomon Yokocho's lineup, "Awa sake allows us to escape the city's fast pace and reclaim a moment for ourselves. With each sip, our spirits lift, bringing happiness. It truly shines in a dynamic space like Toranomon Yokocho, where you can explore various dishes and enjoy the experience to the fullest."

Join us this autumn at Toranomon Hills, where you can immerse yourself in the vibrant world of gourmet cuisine paired with the exquisite awa sake!