Discover the Future of Live Commerce at the ABITOKYO × Tokyo Mode Academy Contest!

Discovering the Future of Live Commerce: The ABITOKYO × Tokyo Mode Academy Contest

On October 15, 2023, the live commerce contest held by ABITOKYO and Tokyo Mode Academy concluded with outstanding presentations from the participants. The event was hosted by S Holdings, a company committed to enhancing daily experiences through innovative live commerce, brand ventures, and AI technology. The competition was streamed on TikTok through the 'Enyon Channel', showcasing the students' distinct personalities and fashion styling skills.

Competition Overview

During the final event, students displayed their unique outfits created from ABITOKYO products, transmitting their fashion sense to viewers through live streaming. The contestants were judged on their understanding of the products, expressiveness, and overall presentation skills. Audiences witnessed remarkable performances that highlighted the contestants' growth and improvement since the preliminary rounds. The judges praised each participant, stating, "Everyone deserved a gold award for their remarkable presentations." This final showcased the immense potential of live commerce and the brilliance of youth talent.

Awards and Interviews

- Gold Prize Winner: Shota Hishinuma, a third-year student in Fashion Business.

> "I was nervous about participating alone, but this experience has been full of learning opportunities. I discovered many areas for improvement. It was heartwarming to see so many smiling faces and to be warmly welcomed. My nervousness faded, and I thoroughly enjoyed the live stream until the end!"

- Effort Award Winners:

- Mariko Maeda (3rd-year, Fashion Business): "This was an invaluable experience, and I’m incredibly grateful! The atmosphere was warm, and I enjoyed interacting with the viewers on TikTok. It felt fantastic to share this experience with everyone!"
- Ryota Kobayashi (3rd-year, Fashion Business): "I was quite nervous during my first live commerce contest, but successfully completing it has boosted my confidence immensely. Feeling the viewers' real-time reactions was electrifying, and I want to carry this valuable experience into my next challenge."
- Hina Matsumura (3rd-year, Fashion Business): "The preparation and execution of this event has built my self-confidence. It was delightful to express myself in front of an audience that created such a warm atmosphere. Speaking and connecting with viewers made me appreciate the charm of live interactions."

Faculty Insights

Faculty representatives noted that the contestants excelled in articulating the values of actual products, captivating the audience with engaging expressions and timing. The contest shifted the students’ focus from just selling to effectively communicating, enhancing skills that can't be learned solely from textbooks. They witnessed significant growth in the ability of students to express themselves confidently on camera.

Comments from ABITOKYO Judges

"All performances showcased the individuality and communication skills of the contestants. Their ability to share their unique thoughts amidst nervousness was striking. Just being on that stage signifies a terrific challenge. The skills in communication and connection with others will be invaluable in their future journeys. Keep expressing your passions with confidence!"

ABITOKYO CEO's Words

S Holdings CEO Enyon Jin praised the high level of creativity displayed by the competitors. Each contestant exhibited a level of originality deserving of a gold award, effectively communicating product appeal through live streaming. He expressed confidence that live commerce represents not merely a sales technique but a new form of communication that delivers the designers' sentiments through shared understanding. Jin hopes this experience inspires students' future endeavors.

Future Prospects

ABITOKYO plans to continue offering live commerce experiences through their official TikTok channels. They aim to cultivate an environment where next-generation creators can thrive through educational initiatives linking academia with practical business insights.

Company Profile

Company Name: S Holdings Co., Ltd.
Location: 4th Floor, Meguro Village Garden, 3-5-11 Kamioosaki, Shinagawa-ku, Tokyo
CEO: Enyon Jin
Established: May 14, 2012
Capital: 50 million yen
Business Activities: Live commerce, brand development, apparel, AI projects, and IT systems.
Website: S Holdings

Media representatives interested in interviews or on-site coverage of live commerce are encouraged to reach out to the PR department for support.

About Tokyo Mode Academy

Located a three-minute walk from Shinjuku Station, Tokyo Mode Academy trains professionals equipped to excel in various industries, from fashion and design to beauty and graphic arts. Their industry-linked curriculum supports each student’s unique strengths and career aspirations.
Website: Tokyo Mode Academy