#USA #Seattle #DNA&STONE #Alison Forsythe #Jason Fong

DNA&STONE Expands Creative Leadership

In an exciting development, DNA&STONE, the dynamic full-service agency known for its innovative approaches, has announced the hiring of Alison Forsythe and Jason Fong as its new Creative Directors. This strategic move aims to enhance the agency's creative department, further establishing DNA&STONE's reputation for crafting thoughtful and human-centric advertising campaigns through its distinctive 'Radical Empathy' approach.

A New Era Begins

Forsythe and Fong are not just experienced; they bring a rich tapestry of creativity and insight that will be instrumental in shaping the agency’s future. Both leaders are set to oversee daily creative developments across key accounts, ensuring that every project aligns with the highest standards of creativity, design, and execution. With a firm belief in collaboration, Forsythe and Fong will work closely with various teams throughout the agency to foster creativity that resonates with audiences and is deeply rooted in human insights.

Insight from Agency Founders

Michael Boychuk, the Co-Founder of DNA&STONE, emphasized the importance of humanity in creative leadership, stating, "What excites me most about Alison and Jason isn't just their resumes — it's their humanity. They care about people, they care about ideas, and they care about doing the right thing for the work." He believes that these values are integral to the ongoing growth and integrity of DNA&STONE, ensuring that the agency's culture of creativity remains vibrant and impactful.

Creative Journeys

Forsythe's impressive background began at Wieden + Kennedy, where she contributed to high-profile campaigns for brands like Nike and Diet Coke. Her work not only graced a Hollywood film but also earned a permanent spot in the Smithsonian's collection. Before joining DNA&STONE, she was the Executive Creative Director at Aera Home Fragrance, orchestrating their brand vision and creative strategies.

Forsythe expressed her enthusiasm, stating, "Besides being super smart and equally good people, DNASTONE has a unique point of view on the work that's completely authentic to who they are. I believe the most powerful advertising occurs through human connection, and I'm eager to collaborate with inspiring people in this space."

Jason Fong also arrives with accolades, having been recognized by prominent awards, including the Emmys and Addys. Previously, Fong was the Associate Creative Director at Saatchi Seattle, where he worked on brands like T-Mobile and Aflac. His extensive experience in the industry positions him as a vital asset for DNA&STONE.

Fong shared his excitement about the agency, saying, "DNASTONE is buzzing right now and you can't fake this kind of energy. It's a place where empathy drives creativity, and I’m thrilled to make work that not only garners attention but also fosters genuine connections."

Strengthening Leadership

The addition of Forsythe and Fong comes at a pivotal time for DNA&STONE, following a remarkable first year of operation. The agency not only launched a new campaign for NBC News titled 'Reporting for America' but was also named Ad Age Small Agency of the Year — a testament to its growing influence in the advertising landscape.

With these two formidable leaders at the helm, DNA&STONE is set to further enhance its position as a trailblazer in creative agency practices, blending strategic depth with empathetic insights to produce unparalleled brand experiences.

Conclusion

As the agency continues to chart its course, the creative partnership of Alison Forsythe and Jason Fong is poised to propel DNA&STONE into its next chapter of innovation. Their arrival symbolizes not just a hiring but a shared vision towards meaningful, empathetic, and human-driven work that defines the future of advertising. To explore more about DNA&STONE's offerings, please visit their website at www.dnaandstone.com.