#Japan #Shibuya #Omikare #Marriage Events #Event Package

Supporting Marriage Consultation Services with Events

In a bid to enhance the efficiency and revenue of marriage consultation businesses, Omikare, one of Japan's largest marriage information platforms, has recently launched a comprehensive Event Start-Up Package. This new initiative is designed to provide existing companies in the婚活 (konkatsu) sector with the necessary materials and knowledge to successfully hold various events, thus expanding their customer engagement channels.

Background and Purpose

With an increasing demand for marriage support services, newcomers in the industry often face challenges such as uncertainty in event planning and a lack of operational skills for executing events. To address these common obstacles, Omikare has leveraged its extensive experience from having over 950,000 members and being the top platform in Japan regarding event listings. The primary goals of this package include reducing entry barriers for inexperienced businesses and fostering the stable implementation of events.

Overview of the Event Start-Up Package

The Event Start-Up Package covers all crucial aspects required for organizing events, from planning and attracting participants to the on-the-day management and revenue tracking. Initially, it offers specialized content for two popular event formats: the one-on-one private room meetings and the casual drinking party formats. This setup allows businesses to bypass the arduous task of creating documents from scratch and enables them to host high-quality events swiftly.

Key Components of the Package

• - Event Planning

- Event proposal templates
- Event structure suggestions
- Planning management sheets
- Revenue simulation templates

• - Venue Selection

- Contacts for partnered venues
- Joint initial meetings with partner companies

• - Promoting and Attracting Participants

- Points for creating detailed event pages
- Guidelines for banner image creation
- Promotional material templates

• - Day-of Event Management

- Operational manuals
- On-site MC scripts
- Inventory lists
- Profile cards for participants
- Tips for successful event execution

Advantages of Hosting Events with Omikare

1. No Upfront Costs
The listing fees are completely waived. Companies only pay a fee based on successful bookings, allowing them to start with minimal financial risk.

2. Access to a Large Membership Base
By advertising events on Omikare, businesses can reach beyond their member pool, connecting with potential participants and alleviating concerns about attracting attendees.

3. Enhanced Brand Recognition
Omikare’s strong positioning on search terms like “婚活” and regional names allows partnered businesses to effectively increase their brand visibility.

Future Plans

Currently, the package mainly serves standard formats suitable for existing marriage consultation firms. However, to broaden the market further, Omikare aims to expand the variety of packages offered in the future.

Future Developments

• - From 2026 onward: Targeting industries outside marriage consultation, such as the bridal, dining, and leisure sectors, we will develop dedicated packages to help them leverage their strengths for easy market entry.

• - Expanding Choices through Unique Events

By encouraging a diverse range of event organizers, we aim to offer creative and unique opportunities that broaden the spectrum of matchmaking options for users.

Contact Us for More Information

For inquiries about the Event Start-Up Package or to consult on becoming a new partner, please feel free to reach out to us via the link below. We welcome all businesses considering strengthening or launching their event endeavors.
Contact Form
Contact Person: Morioka, Business Development Division, Omikare

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About Omikare: Omikare runs the marriage information site “Omikare” and strives to create new opportunities for encounters in a society where the number of eligible individuals wishing to marry is decreasing. Our guiding vision is to bridge the gap between those seeking to connect and those who wish to foster meaningful engagements. We manage an array of events across Japan and also run the video call-based matching app “Omikare Live,” fostering relations in both real and online spaces.