#Japan #Shinjuku #Adways #1UP WORKS #Game Marketing

1UP WORKS: Revolutionizing Game Marketing

In a significant move within the gaming industry, Adways Inc. has introduced a new creative division called 1UP WORKS. This team focuses explicitly on enhancing game marketing through innovative and impactful creative strategies. By leveraging years of experience in game marketing and combining it with the expertise of specialized creatives, 1UP WORKS aims to maximize advertising effectiveness for game publishers.

Addressing Market Challenges

The gaming market in Japan is currently maturing, yet it continues to expand its user demographics across genders and ages. Despite the growth, competition for acquiring users is becoming increasingly severe as diverse game platforms capitalize on their unique strengths. This competition has led to rising Customer Acquisition Costs (CPA) and emphasizes the need to maximize Customer Lifetime Value (LTV). In such a rapidly evolving landscape, simply optimizing ad operations is no longer sufficient for sustained success. High-quality creatives, which resonate with users by capturing the charm of games, have become essential.

Unfortunately, a disconnect often exists between deep game knowledge and advertising effectiveness data, creating significant obstacles in achieving maximum promotional impact. 1UP WORKS has been established to tackle these challenges head-on, blending data analysis with a passionate understanding of gaming.

A New Approach to Creative Execution

Adways brings a wealth of experience to the table, having supported marketing for over 300 game titles and producing around 130,000 creative assets annually. This extensive background equips 1UP WORKS to merge valuable data insights with the enthusiastic input of game-loving creators. The goal is to achieve a balance between data-driven strategies and expression that resonates with users, ultimately benefiting the business results for advertisers.

Core Values of 1UP WORKS

1UP WORKS aims to provide three main values:

1. Data-Driven Strategic Creative Production
Utilizing a rich database acquired from approximately 100,000 still images and 30,000 videos created each year, the team analyzes which expressions and structures resonate best with target audiences. This data-centric approach allows for creative production that is not just instinctive but leads directly to tangible results.

2. Expressive Quality that Maintains Game Worlds
The creators at 1UP WORKS are not only experts in advertising but also passionate gamers themselves. They ensure that the core appeal of IPs (Intellectual Properties) and original titles is preserved, producing creative work that captures the essence and enjoyment of games without compromising their identities. This approach helps in delivering high-quality work that resonates with fan communities and attracts new users.

3. Comprehensive Production Framework Across Touchpoints
The team is capable of delivering a wide range of creatives necessary for game marketing, including still image banners, video ads, official gaming websites, landing pages, app store screenshots, and outdoor advertisements. An integrated communication design is constructed to enhance branding efforts and maximize LTV effectively.

Future Aspirations

Looking ahead, 1UP WORKS is committed to exploring creative avenues that more deeply convey the charm and allure of games to a broader audience. The ultimate aspiration is to become the optimal partner for game publishers, steering them toward success in an increasingly competitive landscape.

For inquiries regarding 1UP WORKS, please reach out to:
[email protected]

About Adways Inc.

Adways was established in 2001, with its IPO occurring in 2006 on the Tokyo Stock Exchange's Mothers market, later transitioning to the First Section and ultimately, the Prime market in 2022. The company espouses a purpose of delivering experiences that evoke wonder and expanding the potential of all individuals involved. Adways engages in various business areas, including comprehensive app and web marketing support, an advertisement platform focused on utilizing technology for innovative expressions, and DX projects, all while expanding its business operations both in Japan and across Asia.