#Japan #Shizuoka #Synergy Marketing #FAVTOWN

Shizuoka City Partners with Synergy Marketing

On December 9, 2025, Synergy Marketing Co., Ltd. based in Osaka, has officially partnered with Shizuoka City to launch a collaborative initiative aimed at fostering new relationships between the city and its former residents. This new project, titled "FAVTOWN Shizuoka City," aims to transform the strong local affection of those who have left into valuable community assets. Scheduled to launch its services on December 23, 2025, the details will be announced later.

This initiative is notable as it follows successful projects in Wakayama City and the South Iyo region of Ehime Prefecture, making it the third nationwide effort of its kind.

Background: Addressing the Loss of Connection

Shizuoka City faces a critical issue where many students relocate for education and employment, resulting in a significant challenge for the community's sustainability. Insights gained from previous projects highlight that the real problem extends beyond just emigration; it includes the rapid disconnection that occurs at the same time.

With this in mind, the project aims to redefine experiences and memories nurtured in Shizuoka as crucial assets for the community. This initiative seeks to create a mechanism enabling supporters of Shizuoka, including former residents, to maintain their connection to the region. Through the establishment of these ongoing relationships, the city hopes to expand its base of "Shizuoka fans," potentially leading to future return migration and revitalization efforts.

What is FAVTOWN Shizuoka City?

FAVTOWN Shizuoka City will connect Shizuoka residents, former residents, and supporters with local businesses, schools, and administration, all sharing a passion for the community. The platform is designed to support various individuals wishing to contribute to the city. It will serve as a supportive community for the young people who have left for studies or job opportunities, enabling them to keep a sense of belonging and connection to Shizuoka.

Key Features and Activities

• - Updates on Hometown: Regular news and updates on local schools and developments in Shizuoka.
• - Support Packages and Local Product Giveaways: Initiatives aimed at helping those who have relocated feel supported.
• - Member-Exclusive Events: Special events highlighting the attractions of Shizuoka, fostering engagement with the community.

You can expect the official site to open on December 23, 2025, and you can find more information through their official LINE account.

Statements from Local Authorities

The Mayor of Shizuoka City remarked that while the city boasts beautiful natural landscape and warm-hearted people, it is currently experiencing the second-highest population decline rate among Japan's designated cities. Through FAVTOWN Shizuoka City, the hope is that those who have moved away will feel a continuous connection with their home city and eventually contribute to its support.

Messages from Synergy Marketing’s CEO

President Hiroshi Okudaira expressed his gratitude for the opportunity to collaborate on this project. Synergy Marketing has cultivated a robust expertise in nurturing connections within the marketing realm since its inception. By leveraging the company's experience with past collaborations in Wakayama and Ehime, they aim to forge a sustainable model for regional revitalization in partnership with Shizuoka City.

FAVTOWN’s Unique Aspects

FAVTOWN is anticipated to facilitate the development of relationship capital among various stakeholders, including local businesses, universities, and community organizations. Drawing on insights from prior projects, this national program aims to maximize connections with former residents who hold strong local affection.

Collaboration with local businesses will enhance community spirit through initiatives like the “Support Package for New Lives” and alumni networks from universities, deepening local affection even among those who have relocated.

The program aims to ensure that those who relocated continue to have their community support through well-designed initiatives. Synergy Marketing’s flagship product, CRM “Synergy!,” will provide the underlying framework for managing member data centrally, supporting sustained relationships among participants.

For any inquiries or further information on this exciting initiative, please reach out to the FAVTOWN support office.