Global Launch of the JETOUR T2 i-DM: Transforming the Hybrid SUV Market
On December 25, 2024, Qatar became the stage for the inaugural JETOUR Fan Festival and the official launch of the T2 i-DM. This momentous event was characterized by the theme 'Think Future,' reflecting JETOUR’s commitment to pioneering sustainable travel solutions. In line with this vision, JETOUR unveiled its latest hybrid model, the T2 i-DM, as well as its user-centric brand 'Traveler' targeted at the Middle East market.
The T2 i-DM has made significant advancements over its predecessors in the T2 series, boasting enhanced efficiency, performance, safety, and intelligence through its state-of-the-art hybrid i-DM technology. With a powerful combined output of 280 kW and a torque of 610 N-m, the T2 i-DM offers an impressive all-electric driving range of 139 km (NEDC) and a total driving range exceeding 1,000 km, achieving only 0.8 liters per 100 km. This combination addresses range anxiety and promotes environmentally friendly travel.
Dai Lihong, Executive Vice President of JETOUR Auto, emphasized the vital role of technology in producing top-tier vehicles. He elaborated on the significance of 'Traveler,' explaining how it enriches user experiences through diverse offerings and superior performance. Notably, JETOUR has secured the third position in vehicle sales in the Qatari market this year.
The Fan Festival hosted users from across the Middle East, allowing them to experience the 'Traveler' brand first-hand as they engaged in city tours and co-creation workshops, immersing themselves in the 'Travel+' culture. JETOUR is committed to prioritizing user insights and co-developing products, brand identity, and lifestyles. Alex Tan, Vice President of JETOUR International, reinforced this philosophy by stating, 'Serving JETOUR users and embracing a user-oriented approach drives our development.' JETOUR envisions creating a robust travel community where users, cars, and lifestyles are integrated while sharing the joy of traveling together.
Furthermore, JETOUR has partnered with the Diamond League to promote athletics in Qatar and the Middle East, reinforcing the brand’s image as a symbol of speed and innovation. With over 150,000 units of the T2 sold globally, the T2 i-DM is set to continue this success while meeting consumer needs and reshaping the hybrid SUV market.
The introduction of the T2 i-DM signifies a new venture for JETOUR toward its aspiration of becoming the global leader in hybrid off-road vehicles. The company plans to roll out more hybrid models and all-terrain vehicles, providing eco-friendly and diverse travel options to consumers. With its innovative spirit and user-centric philosophy, JETOUR is poised to lead the automotive industry towards a more sustainable and intelligent future.