Simpli.fi Nominated for Most Innovative Use of CTV Technology at 2025 AdExchanger Awards

Simpli.fi Achieves Recognition as a Finalist in the Prestigious 2025 AdExchanger Awards

Simpli.fi, an innovative Advertising Success Platform, has made headlines recently after being nominated for the esteemed title of "Most Innovative Use of CTV Technology" at the 2025 AdExchanger Awards. This recognition highlights the company's significant contributions to the field of digital advertising, particularly through its exemplary collaboration with Ankin Law, a law firm based in Chicago.

The campaign spearheaded by Simpli.fi not only showcased its advanced programmatic advertising abilities but also demonstrated the impactful use of Connected TV (CTV) technology. Through a series of ingenious marketing tactics, the firm was able to amass over 12 million ad impressions, reaching a staggering 1.2 million distinct individuals across more than 300 ZIP codes in the greater Chicago area. This impressive reach underscores the effectiveness of CTV in connecting businesses with their target audiences.

Cali Tran, the CEO of Simpli.fi, expressed pride in the nomination, stating, "Being named a finalist by AdExchanger underscores our focus on accountable, audience-first CTV." Tran emphasized the company's mission to assist its partners in crafting more engaging narratives while pinpointing and connecting with households more accurately than ever before. As CTV continues to evolve as a dominant force in the advertising landscape, Simpli.fi aims to set new standards in how television advertising is strategized, purchased, and evaluated.

Innovative Strategies and Techniques

The successful campaign was facilitated through a combination of three core capabilities offered by Simpli.fi's platform:

1. Addressable Geo-Fencing and CRM Targeting: By leveraging first-party data and geographic insights, the campaign was able to precisely target qualified households based on their location and income. Tailored creative content was delivered across various connected devices, ensuring personalized engagement with potential clients.

2. Sequential Messaging and Site Retargeting: The strategy involved re-engaging individuals who had previously encountered the ads, guiding them seamlessly through the purchase journey. This method not only kept the audience engaged but also significantly increased the likelihood of converting views into valuable leads.

3. Keyword Contextual Search Retargeting: Focusing on users actively researching legal services, this approach successfully targeted individuals looking for related content. As a result, it helped amplify Ankin Law's visibility during crucial decision-making periods for prospective clients.

The outcome was a strong enhancement of Ankin Law’s market position, even amidst growing competition from external law firms venturing into Chicago.

Eric Revels, the Director of Marketing at Ankin Law, noted, "Every year, more law firms from outside Chicago open offices in our city. Thanks to our partners at Simpli.fi, we are able to programmatically target our desired audience, drive calls and clicks to our website, and convert more leads into clients year over year – despite the increased competition." This statement reflects the grounded effectiveness of Simpli.fi’s strategies in bolstering client acquisition, particularly in a saturated market.

Spotlight on the AdExchanger Awards

The 2025 AdExchanger Awards celebrate and spotlight exceptional performance in the realm of digital marketing and advertising. By acknowledging companies, agencies, and publishers that lead with groundbreaking technologies and noteworthy campaigns, the awards provide an essential reflection of the industry's rapid evolution. As the advertising technology space advances, recognition from such a prestigious platform can significantly elevate a company's stature within the community.

About Simpli.fi

Simpli.fi stands at the forefront of digital advertising solutions, delivering programmatic advertising expertise and workflow tools to a vast network of media teams, agencies, and brands. With over 2,000 partners leveraging their capabilities, Simpli.fi enables advertisers to maximize relevance and effectiveness across diverse media formats, including CTV, mobile, and display advertising. The platform handles an impressive volume of over 140,000 campaigns monthly for approximately 30,000 advertisers.

For those interested in learning more about how Simpli.fi can transform your advertising strategy, visit Simpli.fi.