#USA #New York #event marketing #enCORE #First

Encore Expands Global Reach with FIRST Acquisition

In a strategic move to enhance its portfolio, Encore, a distinguished name in event production and technology, has announced its acquisition of FIRST, a leading agency in brand experiences and event marketing. This acquisition not only strengthens Encore's service offerings but also expands its global footprint, allowing it to better serve clients in diverse locations.

The Significance of the Acquisition

This acquisition marks a pivotal moment for Encore as it aims to provide a more comprehensive event journey for customers. Encore has established itself as a global leader in event production, supporting a wide array of events worldwide. By integrating FIRST's expertise and innovative event solutions, Encore intends to enrich its offerings and strengthen customer relationships.

With nearly 15 years of experience in outsourced delivery models and a legacy spanning 30 years in the industry, FIRST has proven to be a significant player in managing B2B event programs. Their operations extend across major cities, including New York, London, and Singapore, supporting more than 15,000 events annually. This solidifies their position as experts in combining global reach with local insights, ensuring that each event is tailored to meet the specific needs of clients.

Leadership Insights

Ben Erwin, President and CEO of Encore, emphasized the synergy created by this merger. He remarked, "The FIRST embedded corporate campus team model and strong customer relationships across technology, financial and professional services are a complement to Encore's global event production capabilities. Together, with their talented team of senior leaders and industry experts, we'll deliver even more value to customers — on-site, off-site, and anywhere events are held."

This perspective highlights the strategic alignment between the two companies, aiming for a more innovative approach to event management that caters to a wider array of market needs across North America, Europe, the Middle East, and Asia Pacific.

FIRST's Unique Approach

FIRST brings a unique embedded solutions model that ensures a seamless integration into clients' businesses. Maureen Ryan Fable, CEO of FIRST, expressed enthusiasm about joining forces with Encore: "We’re thrilled to join Encore and bring our embedded solutions model and full-service agency expertise to an even broader customer base. Our team’s ability to integrate seamlessly into a customer’s culture ensures every event feels authentic to each organization’s brand."

The combination of FIRST’s insights and Encore’s extensive resources promises to elevate the quality of experiences delivered to clients. This allows both companies to continue delivering exceptional event design and execution, ensuring that organizational visions are brought to life.【^1】

To Conclude

As the event production industry continues to evolve, the merging of Encore and FIRST marks a strategic shift towards providing unparalleled services. By leveraging each other’s strengths, these two brands are set to redefine how corporate events are experienced, blending technology, creativity, and expert execution into memorable events that resonate with participants. This partnership promises a brighter future not only for the companies involved but also for the clients they serve globally.

About Encore
Encore stands as a leader in event production, committed to delivering outstanding experiences across numerous venues worldwide. With an award-winning customer service model, Encore has consistently ranked among the top companies to work for in the United States.

About FIRST
FIRST operates as both a full-service agency and embedded specialist, dedicated to creating meaningful connections through innovative experiences. Their widespread operations across various sectors ensure they can meet dynamic business needs effectively.