Celebrating a Decade of Beauty: The 10th Anniversary Event of 'Cosme-Otaku Channel Sara'

On July 20th and 21st, 2025, Tokyo hosted a spectacular event to commemorate the 10th anniversary of one of the notable beauty YouTubers, Sara from 'Cosme-Otaku Channel.' This momentous occasion, titled FAST COSME PARTY - Trendy Set Selected by Sara, Take Home Cutie Size!, was held at the WITH HARAJUKU HALL and attracted over 1,260 attendees out of a remarkable 2,787 applications. The atmosphere was electric, with more than 2,600 posts flooding social media, showcasing the excitement and joyfulness expressed by attendees.

Brand Booths That Shone

The event's overarching theme was to allow participants to experience beauty products like fast food – effortlessly and on-the-spot. The venue featured seven leading brands, including rom&nd, Koseido, Cezanne, TFIT, LUNA, Abib, and NAMING. Each brand hosted interactive booths, encouraging visitors to try out popular items and new releases firsthand.

Unveiling the Hit Korean Brand: rom&nd

rom&nd, a phenomenal name in the beauty scene, buzzed with excitement as visitors got the first chance to experience new colors of the award-winning Han All Brow Color. Additionally, attendees enjoyed a campaign where sharing their reviews on Instagram garnered fun gifts.

The Go-To for Makeup Novices: Koseido

Koseido, known for high-quality heat curlers and make-up brushes, displayed a collaborative brush set with Sara. Their showcased line-up was crafted to cater to all makeup needs, attracting significant interest.

Affordable Luxury from Cezanne

Cezanne, recognized for delivering quality above its price point, distributed exclusive novelties. They also offered early experiences of their anticipated Tone Filter Highlight and three-color Blend Color Shading, which generated much excitement.

Summer Sets from TFIT

TFIT delighted visitors with its cooling Icy Series concealers among other summer-themed items. The brand held a raffle for popular products, keeping the crowd engaged and entertained.

Japan’s Premier Solo Booth: LUNA

LUNA made waves as it opened its first solo booth in Japan, where visitors tested their favored items, won eco-bags, engaged with capsule toys, and entered lotteries for fun cosmetics.

Skin-Caring Wonders from Abib and Coloratic Fun from NAMING

Abib, targeting those with sensitive skin, set up a texture-testing area for sheet masks and products. Simultaneously, NAMING offered a booth to discover personal colors, appealing to a wider audience with social media participation perks.

Star-Studded Talk Shows

The excitement didn’t stop with the booths! Day one witnessed the vibrant presence of guest speaker Misato Mizukoshi, a fellow beauty creator with whom Sara has collaborated. They engaged in a heartfelt discussion around their love for cosmetics, sharing laughter, mishaps, and genuine sentiments about makeup.

On the second day, the spotlight was on Hinako Tanaka, another creator from VAZ, who captured the Z generation's heart. Their dialogue revolved around 'First Makeup' experiences and the evolving makeup standards across generations, with reflections on UV care and trending eye and brow styles, resonating well with the audience.

Exclusive Dialogues with Brands

On top of the guest speakers, special dialogues with brands like Koseido unfolded. Sara shared insights into the collaboration process behind her commemorative brush set, enhancing the conversation with the craftsmanship invested into the products presented at the event.

Memorable Takeaways and Displays

Participants rejoiced in receiving exclusive 'Cutie Size' goodies, including trend items from brands like Dove and Naris Cosmetics, packed in surprise bags. The anticipation as attendees unwrapped their packages generated a delightful buzz.

Sara also unveiled a special display detailing her decade-long journey in the beauty industry, featuring products she had used in her videos and exhibits celebrating her path over the years.

Looking Forward

As Cosme-Otaku Channel Sara moves into the next decade, the team pledges to continue serving as a bridge between viewers and beauty brands, promising more exciting ventures ahead. Stay tuned for future updates and developments!

About Sara:
With over 1.4 million subscribers on YouTube, Sara impresses her audience with lightning-fast reviews on new cosmetics and unique videos combining makeup with entertainment!