#London #United Kingdom #Pepsi #Vini Jr #Jack Grealish

Pepsi's Football Always Wins Campaign

In a bold new campaign, Pepsi is encouraging football enthusiasts to reject the monotony of midweek entertainment and embrace the electrifying thrill of UEFA Champions League football. This initiative, featuring famed footballers Vini Jr. and Jack Grealish, is aptly titled "Football Always Wins." The campaign seeks to inspire fans globally to swap out their regular TV time—whether it’s watching game shows, Telenovelas, or Wuxia dramas—for the excitement that only football can offer.

The campaign features two dynamic films starring Vini Jr. The first video effectively casts him as a cowboy in a Telenovela setting, where he humorously engages with classic romantic tropes. Just as his character meets a potential love interest, Vini Jr. makes the decision to prioritize football instead, showcasing his skills by controlling the ball on his chest while balanced atop a horse. This memorable scene highlights the message that football should triumph over soap opera drama.

In the second film, Vini Jr. takes on the Wuxia genre, immersing himself in a fantasy world filled with martial artists poised for battle. His intervention, armed only with a football, conveys the same vital message: in the end, football is the ultimate victor.

Jack Grealish also joins the fun with a standalone film where he participates in a chaotic jungle-themed gameshow. Contestants fumble to complete a challenge, but Grealish swoops in at the right moment to effortlessly kick a football through the game’s tricky obstacle, proving once more that football reigns supreme.

Both players embrace the campaign's spirit with their own anecdotes. Vini Jr. reminisces fondly about his youth in Brazil, where he would rush home from school to catch European matches, dreaming of one day stepping onto those celebrated fields. Now as a professional player, he articulates a commitment to elevate his game further, dreaming of continued success on the world stage.

Grealish, too, expresses his excitement about the campaign, particularly noting his affinity for game shows, which makes his jungle gameshow challenge even more engaging. The balance of humor, nostalgia, and entertainment flows throughout both films, capturing the essence of football’s unmatched appeal and drawing viewers into the vibrant world of matches.

Furthermore, the campaign is not just limited to film; a series of social media assets will encourage fans to take action during UEFA Champions League games. Grealish and Vini Jr. will appear in various TikTok memes that invite fans to immerse themselves in football rather than mindless scrolling through their feeds.

Eric Melis, the VP of Global Brand Marketing at PepsiCo, articulated the campaign's core philosophy: football entertains like nothing else and is integral to the midweek experience. He acknowledged that despite the reality of busy lives, Pepsi aims to inspire fans to seize the opportunity to enjoy the thrill of live football.

This campaign aligns perfectly with Pepsi’s commitment to providing enjoyment through quality entertainment leading to higher engagement. The global ads kicked off on January 20, 2025, with anticipation for additional content to be revealed in the coming weeks. Fans can follow Pepsi’s various social media channels to catch the latest updates and enjoy the diverse and exciting world of football.

In conclusion, “Football Always Wins” not only emphasizes the emotional connection fans have with the sport but also positions Pepsi as a vibrant force in the football community by delivering captivating content that resonates with audiences across the globe. The creative synergy between entertainment and sports delivers a powerful message that celebrates football's unique ability to unite and entertain.