Exclusive Collaboration Between SUBU and No.12 Kashima Fan Zone Launches Exciting Giveaway for Guests

Exciting Collaboration Between SUBU and No.12 Kashima Fan Zone

Introduction
The collaboration between Tsukihi Holdings and KX has unveiled an enticing new campaign at the No.12 Kashima Fan Zone, which promises to elevate the sauna experience for its guests. Starting April 25, 2025, this initiative offers an exclusive opportunity for overnight guests to bring home the soothing relaxation of the sauna through a unique giveaway of popular relaxation sandals from SUBU. This partnership aims to enhance the experience of unwinding after a sauna session, allowing guests to prolong that bliss even after returning to their daily routines.

The SUBU Experience
Imagine stepping out of a sauna and stepping into a pair of SUBU sandals. This innovative footwear has gained a reputation for its extraordinary comfort and ability to extend the post-sauna serenity. Designed to gently cradle and warm the feet, the SUBU sandals embody a unique blend of relaxation and practicality. The sandals offer a soothing transition from the exhilarating sauna experience to the everyday world, allowing one to carry the soothing sensation home.

Special Giveaway for Guests
To celebrate this collaboration, the No.12 Kashima Fan Zone will provide 100 pairs of SUBU sandals free of charge to the first guests who check in starting April 25. Participants are encouraged to share their experience on social media, marking this special occasion with a dash of excitement and engagement. The sandals serve as a delightful reminder of the tranquil moments spent at the fan zone, extending the unique experience of the sauna beyond its immediate conclusion.

What is No.12 Kashima Fan Zone?
Nestled in the heart of Kashima City, known as the home of the Kashima Antlers football team, No.12 Kashima Fan Zone is a multifaceted accommodation facility that combines leisure, dining, and cultural experiences. It features a spectacular large sauna called “SOU,” equipped with powerful LED screens and dynamic soundscapes that enhance the sauna experience. Guests can enjoy light meals, relax in cultural lounges, and explore a library or shopping area – all while being a part of an engaging and immersive environment that seeks to redefine the concept of accommodation.

Expansion of SUBU's Influence
Since its inception in 2016, SUBU has gained traction as a prominent brand in the winter sandal category. Initially under the creative direction of Toshi Fukawa, the brand has collaborated with various significant fashion retailers and has expanded its market reach worldwide, with products available in approximately 800 stores across 30 countries. Not only focusing on casual styles, SUBU's unique collaborations with various lifestyle and fashion brands showcase its versatility and adaptability in meeting customer needs.

Thoughts from the Leaders
Kazuki Kimura, CEO of Tsukihi Holdings, expressed, “We want our guests to take home the relaxation they experienced at No.12 Kashima Fan Zone! This collaboration with SUBU has made it possible to extend the sauna’s rejuvenating effects into everyday life.”
Toshi Fukawa, Director of SUBU, added, “The unmatched comfort of SUBU sandals has resonated with many people. The synergy with No.12 Kashima Fan Zone creates an exceptional experience that encourages total relaxation, both physically and mentally. We believe that coming back from a sauna experience with comfortable SUBU sandals will become a staple for our guests.”

Conclusion
As the No.12 Kashima Fan Zone gears up for this exciting collaboration with SUBU, the focus remains on providing guests with memorable experiences that blend relaxation with enjoyment. This unique opportunity invites travelers and fans to immerse themselves in the multifaceted offerings of Kashima while staying enveloped in comfort and tranquility. For more information, reservations, and inquiries, please visit No.12 Kashima Fan Zone's official site.

Contact Information

For further inquiries, please contact:
Tsukihi Holdings
Contact: Yanagisawa
TEL: 03-6869-2466
Email: info@tsukihi-holdings.co.jp

We look forward to welcoming everyone to experience this new standard of relaxation and enjoyment!