Ayaka Hirahara Unveils Official Music Video for PASONA NATUREVERSE Theme Song

Unveiling the Beautiful Journey of 'Inochi, Arigatou'

The anticipation surrounding the 2025 Osaka-Kansai Expo continues to grow as the PASONA Group announces the release of the official music video for the pavilion's theme song, 'Inochi, Arigatou' (Thank You for Life), beautifully performed by Ayaka Hirahara and composed by renowned sound producer Akira Senju. This captivating song will be officially released on April 2, capturing the essence of gratitude towards life and nature.

The PASONA NATUREVERSE pavilion represents the PASONA Group's vision of promoting a society where everyone can thrive, bridging the relationship between humanity and nature. Launched in 2008, the group has been engaged in revitalization initiatives in Awaji Island, Hyogo Prefecture, focusing on fostering well-being through a harmonious lifestyle that embraces the region's rich natural resources, food, and culture.

The breathtaking music video was filmed on Awaji Island, showcasing its spectacular landscapes. Filming locations include the serene Zen retreat 'Zenbo Seinei,' the immersive dining experience of the 'Auberge French Forest,' and the luxurious 'GRAND CHARIOT North Star 135°' villa located within the Nijigen no Mori anime park. Viewers can witness Ayaka Hirahara singing against the stunning backdrop of the Seto Inland Sea as the sun sets, further highlighting the island's natural splendor.

The officially published music video can be found on the PASONA NATUREVERSE YouTube channel and Ayaka Hirahara's official YouTube channel.

A Celebration of Life

The song 'Inochi, Arigatou' echoes the PASONA Group's core philosophy: 'To utilize people.' This heartfelt emotion connects with individuals of all ages, emphasizing the importance of valuing life and gratitude for our existence. In a world where we often take the blessings of nature and life for granted, the song serves as a reminder of our responsibility to appreciate the fundamental elements surrounding us.

As we embark on this journey toward the future, the PASONA Group encourages visitors from all corners of the globe to experience the 'NATUREVERSE' and join in creating a harmonious world filled with gratitude. By acknowledging the precious resources that nature provides, we can foster future generations nurtured in an environment that cherishes life.

Key Themes at the PASONA NATUREVERSE Pavilion

The PASONA NATUREVERSE pavilion aims to showcase three main themes:

1. Body: Health/Food
By focusing on cutting-edge healthcare and nutrition, we aim to foster a healthy physical state for all.

2. Mind: Purpose/Compassion
Our goal is to create a society filled with compassion, where everyone can envision their future and thrive in a diverse environment rich in significance and purpose.

3. Connections: Work/Mutual Support
We aspire to build a truly affluent society where everyone can flourish in their work and live fulfilling lives, creating a 'Mutual Society' based on collective support.

For detailed information regarding the pavilion's exhibit, please visit the official PASONA website.

PASONA Group Overview

Founded in 1976, the PASONA Group is dedicated to addressing social issues and promoting diversity, creating opportunities for individuals to thrive with dreams and pride. The group’s commitment spans decades, evolving to include revitalization efforts in Awaji Island since 2008. Utilizing the region's abundant natural resources, food, and culture, PASONA focuses on crafting new industries that inspire vitality and well-being.