Sonopress Unveils Inkplosion: A Creative Leap in EcoRecord Production

In a fascinating development for the music and media production industry, Sonopress, a prominent subsidiary of Bertelsmann Marketing Services, is launching Inkplosion ahead of this year’s Making Vinyl Conference in Haarlem, Netherlands. This innovative method promises to revolutionize how records are produced, providing musicians and labels a unique way to creatively display their artistic essence.

Inkplosion enhances the EcoRecord line, known for its eco-friendly production, allowing for infinite vibrant color combinations and spattering patterns that transform regular LPs into distinctive pieces of artwork. Sven Deutschmann, Managing Director of Sonopress, articulates the company’s commitment to expanding its portfolio of record special effects, demonstrating that sustainability and creativity can beautifully coexist.

Innovative Color Mixing Process

The Inkplosion technique utilizes a novel automation system that skillfully blends various pigments into a transparent PET during the vinyl pressing process. Customers are given the choice to select from an extensive palette, enabling the creation of records that can range from bold and vivid to subtler, translucent hues. The application of these unique color patterns during production ensures that each EcoRecord is not just an audio medium, but also a visually captivating piece. This method mirrors the “splatter” technique widely renowned in the vinyl pressing industry, making every record truly one-of-a-kind.

Sustainability remains at the forefront of Sonopress's mission. The EcoRecord is already recognized for its resource-efficient manufacturing, contributing to a staggering reduction of up to 85% in CO₂ emissions compared to traditional vinyl records. The introduction of Inkplosion not only complements this eco-conscious approach but also allows artists to engage their audience visually, creating records that stand out in both music and art collections.

Empowering Artists and Labels

According to Deutschmann, the integration of Inkplosion signifies a major step towards granting musicians and labels the tools they need to portray their music dynamically—both audibly and visually. By emphasizing artistic expression, this service nurtures the inspiration of collectors and listeners alike.

“With Inkplosion, we are enthusiastic about providing an unprecedented experience for artists and music lovers, allowing every record to serve as a unique canvas of expression,” he says.

The effects of this new offering extend beyond mere aesthetics; they instill an element of individual connection between artists and their audience, as each record crafted under this innovative process can narrate its own story. The result is a fusion of sound and visual delight that captures the spirit of the artists and resonates deeply with fans.

Looking Ahead

As the music industry evolves with increased advocacy for sustainability and creative expression, the launch of Inkplosion by Sonopress emerges as a forward-thinking initiative that bridges artistic innovation with ecological responsibility. As the company gears up for its showcase at the Making Vinyl Conference, all eyes will be on how this trend not only impacts recording artists but reshapes the landscape of vinyl production globally. The future looks promising as this creative dimension amplifies the artistic voices of musicians, transforming how their work is perceived and appreciated.

Sonopress’s commitment to combining eco-friendly practices with innovative production techniques reaffirms its position as a leader in the media production realm. Inkplosion, with its unique contributions to EcoRecord's evolution, is set to inspire a new wave of creativity in the recording industry, aligning perfectly with modern consumers’ values around sustainability and individual expression.