Amber Premium and CMGE Form Alliance to Revolutionize RWA in Gaming through The Legend of Sword and Fairy

A Partnership to Enhance RWA Innovation in Gaming



Amber International Holding Limited, known for its institutional digital assets, and CMGE Technology Group Limited, a top gaming operator, have announced a strategic partnership aimed at pioneering innovations in the realm of Real-World Assets (RWA). This collaboration focuses on the popular gaming franchise, The Legend of Sword and Fairy, which has thrilled fans for over three decades.

Leveraging Strengths for a New Era


The synergy between Amber Premium and CMGE brings together cutting-edge technology with a rich history of successful IP-based gaming. Amber Premium will provide CMGE with essential support, including tailored technology infrastructure, Web3 advisory services, and wallet security solutions. This will allow CMGE to fully explore the possibilities within the Web3 ecosystem for its intellectual properties.

Vicky Wang, President of Amber Premium, expressed excitement over the collaboration. She highlighted that their technological expertise in wallet security and infrastructure is aimed at enhancing trust and asset safety for CMGE's endeavors in the Web3 space. The partnership promises a comprehensive approach that not only advances The Legend of Sword and Fairy but also aligns with regulatory requirements.

The Future of Gaming and Web3


As part of their business roadmap, CMGE projects that this partnership will significantly help in the tokenization of The Legend of Sword and Fairy IP as an RWA. This involves creating Web3 payment aggregation tools that will support various transaction methods, including crypto and fiat currencies. This innovation will help expand a decentralized esports platform titled 'KKFun Esports,' set to launch in late 2025 or early 2026.

CMGE's Chairman and CEO, Xiao Jian, emphasized the mutual benefits expected from this partnership. He pointed out the importance of establishing a secure and compliant foundation for their Web3 operations, which would be mutually beneficial in growing their business and enhancing user experiences.

A Blend of Innovation and Tradition


The Legend of Sword and Fairy has a cherished legacy in the gaming community, and with Amber Premium’s backing, fans can anticipate new ways to interact with this beloved IP. The combined resources of both companies signify a commitment to not only maintaining the core essence of the franchise but also evolving it in line with modern technological advancements.

This partnership also seeks to explore various collaborative opportunities that align with both companies’ strengths. With Amber’s extensive service portfolio catering to high-net-worth individuals and institutions and CMGE's innovative approach to gaming, the future looks promising.

Final Thoughts


The convergence of heritage and modern technology in this partnership represents a transformative step for both Amber Premium and CMGE. As they work together to achieve common goals within the Web3 arena, the impact could resonate throughout the gaming industry. Their approach promises an exciting future for fans of The Legend of Sword and Fairy and other IPs under CMGE's umbrella.

This collaboration exemplifies how traditional gaming can adapt and thrive in the digital age, ensuring that beloved franchises not only survive but flourish in new environments.

Topics Entertainment & Media)

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